Couldn’t rise to the occasion
After five years in business, cold air and old yeast is all that’s left of Great Harvest Bread Co. near Emory University.
Located at 2173 Briarcliff Rd NE, the bakery announced their closure to email subscribers yesterday, Jan. 17.
“We’ve enjoyed being your neighborhood bakery for the last five years. Unfortunately, it’s a tough business, and we have decided to close. If you have a gift card, we apologize for the inconvenience but they can be redeemed at any of the other Great Harvest bakeries.”
The shuttered location is just north of Emory University, at the corner of Briarcliff road and Lavista road in the Briar-Vista shopping center and was across the street from Whole Foods.
Unused gift cards are redeemable at other Great Harvest bakeries.
Great Harvest Bread Co. is a national franchise with locations in every state. Other locations in Georgia include Marietta (3894 Due West Rd.), Rome (606 Broad St.), Smyrna (3240 Atlanta Rd.), and Johns Creek (10305 Medlock Bridge).
Great Harvest Bread Co.
2173 Briarcliff Rd NE
Atlanta, GA 30329
4 Responses
I wonder if the huge growth in everything gluten-free hurt them. To my knowledge, GH really doesn’t have anything to offer this huge consumer base, which is particularly strong in areas like this location.
I think what hurt them was the economy. Their bread was fantastic, but it was not cheap. I think a considerable portion of their client base had to consider whether or not they could afford to drive to their store and buy their goods. A better location in a shopping center with a Kroger or a Publix (like Toco Hills) would have been better for them in the long run. They will be missed. It was an exceedingly pleasant place to go with a friendly staff and great products. Maybe they’ll be back eventually …
I am devastated. I have been living in South Korea for the past 17 months. I miss their bread so much. I return to Atlanta every few months and always stop by the store for a loaf of the honey wheat. I am back in town for a visit and find their store closed. The bread was incredible. The staff was wonderful. They are, and will be, missed.
There is a Great Harvest Bread Company in Johns Creek and it bakes and sells Gluten-free breads on Tuesdays. They also make Gluten-free blondies, cookies, and scones, too, just not all the time. For those who aren’t Gluten-free, they have a great variety of breads and sweets that are really good. Their website is http://www.getfreshbread.com.