Owner hopes to relocate
Hallmark Cards will close their Ansley Mall Location.
Prakash Morjaria, owner and franchisee of the greeting card retailer located at 1544 Piedmont Ave NE, confirmed Hallmark will close at the end of February.
In 2008, rent increased drastically at Ansley Mall, according to Morjaria, who said at $28 to $30 a square foot, the overhead costs of running a shop like Hallmark just didn’t make sense.
The lease on the space expires on March 31, but Morjaria told us he would close up shop early to cut his loses.
Hallmark Hall of Cards at Ansley Mall first opened in 1990. Morjaria plans on reopening under an affordable lease elsewhere.
“We would like to be within the perimeter but I have yet to get a lease in my hand.”
Morjaria’s main priority in opening a new location is to be within proximity of the existing, for his customer’s sake.
“I’ve never seen men cry before but they’ve some in crying after hearing the store would close. They’re like family and the reason I want to stay in the retail business.”
Which brings up an interesting point: what kind of card do you get for someone who’s losing their business?
Hallmark Hall of Cards
1544 Piedmont Ave NE
Atlanta, GA 30324
(H/T to Joe Morris with ATLHistory.com for the tip)