The fashion retailer is replacing Half Moon Outfitters on N. Highland Avenue.
Empire South Clothier (formerly known as Peach State Pride) is expanding to Atlanta with a location in Virginia-Highland.
The fashion retailer will replace the now-shuttered Half Moon Outfitters, at 1034 North Highland Avenue NE, according to signage at the space.
The Virginia-Highland outpost will be the company's fourth Georgia store. Existing locations are in Athens, Lavonia, and Watkinsville, according to the Empire South website.
Founded by Derek and Kari Beth Chitwood in 2013, Empire South retails men's and women's clothing and gifts, including brands like Kate Space, Lily Pulitzer, Patagonia, and the company's own wears, Peach State Pride.
The Chitwoods did not immediately return What Now Atlanta's request for comment.