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Since 2018, Che Butter Jonez has garnered a huge following with its food truck, and soon Owners Detric Fox-Quinlan and her husband, Malik Rhassan, will open their first brick-and-mortar location in Southwest Atlanta. Situated at 757 Cleveland Avenue SW., Che Butter Jonez is expected to debut in December, Rhassan told What Now Atlanta (WNA).
“We felt that we would take a shot on our own neighborhood,” Rhassan said. “We realized that it’s not the location that makes the place. It’s Che Butter Jonez that makes the place.” They live about six minutes from the location.
Fox-Quinlan told WNA that their dream was always to be a destination for people who visit Atlanta. “When we got into this business, we didn’t know how it worked in Georgia or in Atlanta. It’s a lot different than where we’re from. Here, it’s more like lunch trucks. People pull up to offices and things like that. We weren’t’ interested in that.”
The menu is based on all of the diverse experiences and love of food that Rhassan has. He defines the cuisine as “refined ratchet” because it is a mashup of all things delicious. Some days might have pasta and others might have deconstructed shrimp and grits, but there’s always a lamb burger. Many dishes are named after their customers, too. The owners hope to eventually expand to more locations.
“People should know that Southwest Atlanta has something to offer to the culinary world,” Rhassan said. “We have something to offer, and it’s not just chicken wings.”