Alpharetta’s Avalon Lands Four New Retailers

Onward Reserve, High Country Outfitters, Restore Hyper Wellness + Cryotherapy, and Tempur-Pedic coming soon to mixed-use center.
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Avalon, the $1 billion mixed-use community in Alpharetta developed by North American Properties (NAP), will soon welcome four new retailers: Onward Reserve, High Country Outfitters, Restore Hyper Wellness + Cryotherapy, and Tempur-Pedic, according to a press release Thursday.

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“Avalon’s continued leasing momentum is a good bellwether for the industry, especially for retail space located in activated, mixed-use environments,” Adam Schwegman, partner and senior vice president of leasing at NAP, said in the release.

“In the coming months, we’re introducing a variety of best-in-class concepts at Avalon that complement the existing mix of retail experiences along The Boulevard.”

High County Outfitters, a local, family-owned outdoor gear and clothing shop featuring brands such as Patagonia, YETI, and Big Green Egg will open in Avalon on June 18, 2020.

With five other locations throughout metro Atlanta, High County Outfitter’s Avalon location will only feature the retailer’s most popular merchandise.

Atlanta-based specialty men’s apparel and lifestyle brand Onward Reserve will open its thirteenth store in Avalon in early-October, 2020.

“Our motto is ‘Live Authentically,’ and this inspires everything we do,” T.J. Callaway, founder and CEO of Onward Reserve, said.

“Last year, we hosted a successful pop-up at Avalon that confirmed our brand resonates with the destination’s customer base, and we are excited to become a part of the community.”

Restore Hyper Wellness + Cryotherapy will make its debut on The Boulevard in August 2020, offering whole body cryotherapy and IV therapy, and Tempur-Pedic, a national mattress and pillows manufacturer, is expected to open its Avalon flagship this fall.

Tempur-Pedic is also in the throes of opening an in-town location in The Shops Around Lenox.

In addition, South African craft cocktail and beef jerky restaurant Biltong Bar is slated to open its doors in August 2020 with fast-casual eatery gusto! targeting an early fall opening.

Earlier this year, Avalon welcomed women’s fashion and styling company EVEREVE, multinational beauty brand Sephora, and luxury timepiece and watch brand MAYORS.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta, What Now Los Angeles, What Now San Diego, and What Now Las Vegas.
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7 months ago

I’m going to need to know the personal politics of everyone involved in each store before I can express an opinion about this news.

7 months ago
Reply to  citizenseven

Let’s keep it simple, just assistant managers and up.

7 months ago
Reply to  citizenseven

Well aren’t you the sassy one today.

7 months ago

I started looking at Twitter. Terrible decision.

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