77 12th Street loses Taco Diner and Fig Jam, Gains Italian Concept

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77 12th Street loses Taco Diner and Fig Jam, Gains Italian Concept

Princi Italia latest announced tenant for Midtown apartment building.

UPDATE (Sept. 2, 2014): Selig Files Plans For Italian Restaurant at 12th and Midtown.

Atlantans awaiting the opening of Taco Diner and Fig Jam (relocating from Buckhead) in Midtown's 77 12th Street apartments at the 12th & Midtown development are going to be disappointed.

Shirley Gouffon, senior vice president for Selig Enterprises Inc., who handles retail leasing at 12th & Midtown, told the Atlanta Business Chronicle (ABC) Thursday both concepts will no longer open at the project despite earlier announcements.

Instead, Dallas-based restaurant Princi Italia will open at the building taking the corner spot at the intersection of Crescent Avenue and 12th Street that was first announced to open as Taco Diner (the Mexico City-style taqueria was already knee-deep in the permitting process.)

According to the ABC, Princi is under the same ownership as STEEL Restaurant & Lounge located up the street from the planned pizza and pasta restaurant.

As for the Fig Jam space, Gouffon said the lease was terminated, and its replacement will be announced in 60 days.

Read the ABC's thoughtful report here for more specifics on the retail shuffle at 77 12th Street.


Are you upset at losing Taco Diner and Fig Jam, or excited at the news of an Italian restaurant? Tell us in the comments!


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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

2 responses to “77 12th Street loses Taco Diner and Fig Jam, Gains Italian Concept

  1. What is it with Selig and Dallas, TX? Half of the businesses at 12th and Midtown are based in Dallas. Italian rarely succeeds in Midtown.

  2. Yeah, for some reason Italian just doesnt work in Midtown except for that tiny place in the old house that I cant remember off the top of my head haha. We need a good BBQ joint. Just tried Smokebelly in Buckhead and holy damn it was good... too bad it's in Buckhead haha

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