Buckhead movie theatre submits application for a building permit to undergo major remodel.
The AMC Theatre, located on the third level of Phipps Plaza near the recently opened Legoland, is planning for a much needed facelift.
Kevin Pavilonis, the theatre’s general manager, submitted an application to City of Atlanta Tuesday for a building permit to make commercial alterations to the space inside the luxury mall.
The project will consist of an interior remodel to accommodate new recliner style seating, according to the permit. The walls, floors and ceiling finishes will also be “refreshed.”
An estimated $1,200,000 will be spent on renovations to the 50,060-square-foot theatre.
What Now Atlanta emailed Pavilonis for comment about the remodel Wednesday. He was not “authorized” to speak on behalf of the company.
9 Responses
It’s about time this theater received an upgrade.
Which happens first, these upgrades are completed or the work on Peacthree in front of Phipps is finished?
Sounds good as long as they don’t convert to stadium seating. I’m a fan of these older theaters like Phipps that have the pre-stadium seating. Maybe it’s a nostalgia thing.
FINALLY. On another note, R.I.P. Phipps Food Court
I hope they convert to Stadium seating.
I’d be happy if they just renovate the concession stand. I hate putting my own butter on my popcorn…
I was actually surprised that the movie theater wasn’t gutted for the Legoland space and the food court kept intact. The Legoland buildout bothers me visually.
#WhitePeopleProblems
Finally they will upgrade with good seats. I quit going there the moment Atlantic Station opened with better theaters and seating. I’d rather go to Phipps actually so that’s good news.
KANSAS CITY, Mo.–(BUSINESS WIRE)– As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the moviegoing experience for its guests. At AMC Phipps Plaza 14, AMC is teaming with Simon Property Group to bring changes that will leave guests excited to come back, again and again.
“For the last several years we’ve worked to bring our guests a number of different moviegoing improvements to help get people excited about coming to the movies, and we’ve had great success with a variety of enhancements at locations around the country,” said Mark McDonald, executive vice president of Global Development at AMC. “What we’re doing at AMC Phipps Plaza is taking all of the things people rave about, and putting them under one roof.”
When finished, the theatre will feature stadium-style seating instead of the current sloped floors, and guests will watch the newest releases in luxury, as they sit in power recliners with footrests. In addition, AMC plans to install a MacGuffins bar, allowing guests to order a beer, wine or cocktail at the theatre. Named after a term coined by famed filmmaker Alfred Hitchcock, MacGuffins features a variety of beer, wine and cocktails, including frozen and specialty drinks. The bar is perfect for guests at least 21 years old to meet before the show, or gather after the movie to recap what they saw while enjoying a drink. Guests with a photo ID can also order their drink at the bar area and bring it into their auditorium to enjoy as they watch their film.
Guests will also enjoy AMC’s newest concession model, The Marketplace, which takes concession offerings and convenience to a new level. Instead of waiting in long lines to order, the concessions are laid out at convenient stations, allowing guests to choose what they want, before proceeding to the checkout area. Other modifications to the theatre include a renovation of the theatre’s restrooms, as well as changes to the box office and lobby area, which will allow for a more convenient guest experience.
“These innovative renovations to AMC Phipps Plaza are going to take moviegoing in Atlanta to an entirely new level,” said Dewayne Herbert, mall manager at Phipps Plaza. “We are thrilled with this announcement, as it complements other recent additions to the mall — such as the opening of LEGOLAND Discovery Center — in establishing Phipps Plaza as an entertainment destination.”
Construction will begin at AMC Phipps Plaza this summer and the theatre will remain open during the renovations, which should be complete by the end of 2012.