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Nike is overhauling its flagship store in Lenox Square Mall to the tune of $2.6 million.
WD Partners last week filed plans with the City of Atlanta on behalf of the footwear retailer for the remodel.
WD works with retailers on concept, design, and execution, or as the firm likes to call it, “retail portfolio strategy.”
“It is a flexible set of modules to help retail brands create a strategically designed system of integrated parts and operations, to achieve synergy and scale, with both customers and their brand in mind,” Elaine Kleinschmidt, executive vice president, strategy and experience design at WD, penned in an op-ed earlier this year about the firm’s process.
“This broad, multidimensional approach lies beyond the capabilities of the old ways of store design and retail concepts. Having a retail portfolio strategy can help brands get out in front of the changes that are reshaping retailing…”
WD Partners on Monday was not immediately available to comment on the plans when reached by What Now Atlanta.
Physical work to the nearly 23,000-square-foot store will include refinished flooring, lighting, and signage upgrades as well as new millwork cabinetry, updated stairway treads and handrails, and revised merchandise layout.
Nike originally spent $2.1 million to open the Lenox Square storefront, situated at the Buckhead mall’s entrance, in 2013.
Other improvements to neighboring space are underway.
Apple is relocating its store in the mall to the entrance next door to Nike, creating a signature, floor-to-ceiling boxed-style flagship.