Vesta is looking to bulk-up only a year after opening.
On the heels of its one year anniversary, Vesta Movement, a fitness center with a kickboxing focus, is already planning to expand.
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Vesta is looking to take over the second floor of its current home, at 744 Ponce De Leon Ave NE, Co-Owner Missy Mostrom, told What Now Atlanta in an email this week.
The additional space would afford Vesta the opportunity to introduce a new “strength-endurance program” and the ability to add more classes to accommodate the growth of the business, Mostrom said.
The fitness center, co-owned by Mostrom, a bartender-turned fitness junkie and Alixx Hetzel, a former stylist and salon owner, offers “high-intensity” kickboxing classes in 60 minute sessions led by “encouraging” trainers and the “hottest” playlists.
The new space, which current Vesta members “previewed” late last week, should open January 2017.
4 Responses
Aaargh. I remember when the property managers asked for input about food halls to which they should visit. I suggested a few, and had been to many of the others that were also suggested Not even Union Market in DC, developed by Edens, sounds on paper as pretentious as Main and Main does. The only thing that sounds great about this concept is the flex space that they are going to make available for non-profits to use. I hope they dial it down a notch or two as the project develops. Otherwise I fear that this will be less a food hall and more a glorified food court.
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5 Church is struggling and is virtually unknown in the Atlanta food scene and opened with little fanfare. They’re even disappointed with their venture into the market. Starbucks, Chik-fil-A and Tamarind Seed are the only places that have traffic and aren’t they going to have to close temporarily? Whiskey Park is gone. The food court is simply a quick lunch fix for the office workers in the area and it’s a ghost town after dark. Nearby Crescent Ave. has some dining options for those looking for something different. Hmmmm….so let’s try and force a “food hall” into the space to try to capitalize on the trendy concept. Two years from when it opens we’ll be hearing about a closing and a “retooling” of the concept.
The entire midtown blue print forcing work/live/play development in every new building means an incredible amount of retail turnover in every building. An office/condo tower goes up and there are 8 retail spaces at street level. 7 are leased to restaurants, 5 of which fail in the first 24 months. (See Avalon in Alpharetta)
There is another food hall being developed in CODA building 9 blocks away, midtown is a weekday locale, and the food hall concepts will not be enough of a draw to support 30+ new restaurants within walking distance.