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[Update] South Moon Under Ponce City Market To Open April 6

First 50 guests Thursday will receive 'mystery gift card prizes.'

First 50 guests Thursday will receive ‘mystery gift card prizes.’

Ponce City Market’s newest tenant South Moon Under is slated to open its doors Thursday, April 6, the fashion e-commerce and brick and mortar retailer this week announced.

The 2,900-square-foot store is South Moon Under’s first Atlanta location.

To celebrate the opening, a ribbon cutting is scheduled Thursday for 9:00 a.m., followed by the official grand opening at 10 a.m. where the first 50 guests to step inside will receive “mystery gift card prizes.”

The opening event will mark the beginning of South Moon Under’s expansion past the east coast and into the southern United States, according to the announcement.

On Saturday, April 8, South Moon Under will celebrate its “opening weekend” (details and RSVP here) with a Ashley Brooke Designs trunk show.

A complimentary “Sweet Georgia” print by designer Ashley Brooke will go to the first 50 attendees. The day will also feature a personal appearance by the designer, 20 percent off all trunk show items, and a free Ashley Brooke Designs gift with purchase (while supplies last). RSVP to the event here:

South Moon Under plans to continue its expansion in Atlanta with store openings in Avalon on April 13 and the Shops Around Lenox in fall 2017.

The Lenox store will be the first Georgia location to carry menswear.

South Moon Under is a multi-brand boutique known for carrying brands like Free People, Tracy Reese, Jeffrey Campbell, Anna Beck, Blank NYC, Kendra Scott, L*Space, Maaji, and more.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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