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In addition to our normal news coverage, What Now Atlanta is tracking ways Atlanta’s businesses are adapting to the novel coronavirus and the challenges it brings to brick-and-mortars.
Tropical Smoothie Café Monday announced it would donate 100,000 smoothies nationwide to local healthcare workers and first responders to help support those on the front lines of the COVID-19 pandemic.
“In cafes across the country, the Tropical Smoothie Café family is working tirelessly to support our local communities, which are currently facing unprecedented hardship,” Charles Watson, CEO of Tropical Smoothie Café, LLC, said in a prepared statement.
“Our safety is dependent upon the selfless, hard work of our local healthcare workers and first responders and we want to help them in any way we can. The 100K smoothie giveaway is a simple, but impactful example of one way we can show our gratitude and bring a smile to their face – one sip at a time.”
To reach the goal of 100,000 smoothies, Watson added, each cafe has been challenged to donate at least 100 smoothies.
In the first days of the campaign, several franchisees jumped on board to donate more than 600 smoothies each.
As of March 27, Tropical Smoothie Cafe has delivered approximately 20,000 smoothies across over 20 states and over 30 markets.
The brand’s focus has been on supporting all local communities, the same communities where our franchise owners and the cafe employees live and work.
Tropical Smoothie Café is a national fast-casual cafe headquartered in Atlanta with more than 830 locations nationwide serving smoothies, wraps, sandwiches, and flatbreads.
It is opened for takeout and delivery during the City’s “stay at home” order.
[Editor’s note: The novel coronavirus (COVID-19) pandemic is rapidly evolving as is its effect on Atlanta, and the City’s businesses and its residents. Click here for What Now Atlanta’s ongoing coverage of the crisis. For guidance and updates on the pandemic, please visit the C.D.C. website.]