The fitness studio is expected to begin build-out in the next few weeks.
Memberships purchased during the opening weekend are 20 percent off for the first three months.
A grand opening celebration is on the books for September 15.
The boutique 'reformer Pilates studio,' hand-rolled ice cream shop, and lifestyle brand, will open in the mixed-use community late-2017.
Local franchisees have deal to open two additional Atlanta-area locations of the boutique fitness concept.
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