Club Pilates' First In-Town Location Slated To Open February 24

Local franchisees have deal to open two additional Atlanta-area locations of the boutique fitness concept.

L.A.-based Club Pilates, a pilates franchise concept with over 300 locations nationwide, is slated to open its first in-town Atlanta location February 24 with grand opening festivities going through February 26, the company in a press release Tuesday announced.

Club Pilates, at 2391 Peachtree Road NE in the Peachtree Battle Promenade (part of the Peachtree Battle Shopping Center), is owned by co-franchisees Sheila Grande, Matt Opiate, and Kellen Stennett, and is part of a three-unit deal with the boutique fitness concept.

The trio has already secured their second location in Brookhaven and the third outpost would be in Sandy Springs with a target opening of late 2017.

“We couldn’t be more excited to bring reasonably-priced, reformer-based Pilates classes to Buckhead," Kellen Stennett, who also owns The Goddard School in Buckhead, said in the release.

"Private Pilates instruction is not only expensive but has an elitist stigma attached to it, but the Club Pilates Method is not just for traditional Pilates enthusiasts. It’s for anyone looking to build strength, increase flexibility and improve range of motion. Improve your golf game, hone your tennis serve or just tone your entire body – this is a true workout in every sense of the word.”

Customers that sign up before and through the grand opening will receive 20 percent off the first month of membership, and free demonstration classes will be available to anyone interested in signing up. In addition to free demos, the grand opening weekend will include additional merchandise giveaways, Kale Me Crazy refreshments, and up to 25 percent off all merchandise.

Club Pilates has existing Georgia locations in Alpharetta and East Cobb, according to the company's website, with locations planned for Atlantic Station, Bankhead, Cabbagetown, North Druid Hills, Summerhill, and Virginia-Highland.

Buildings A, B, and C make up Peachtree Battle Promenade.
Buildings A, B, and C make up Peachtree Battle Promenade.