[Renderings] State Farm Arena To Sport ‘First-Of-Its-Kind’ 360-Degree Video Screen

Atlanta Hawks' transformed venue will showcase over 10 times more LED video than before.
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Renovating everything from the roofline to the baseline, the $192.5 million transformation of State Farm Arena will include the first continuous 360-degree video screen in the NBA and be the first arena bowl outfitted with HD-quality, 6mm LED video display technology, according to a press release Friday.

Upgrades also include four corner video boards, plus upper and lower fascia displays, bringing the total square feet of video throughout State Farm Arena to 12,000 square feet, or 10 times more LED video than the prior arena configuration.

The new Hawks centerhung main videoboard adds up to 4,477 square feet of active video display, making it one of the three largest in an NBA venue.

The 360-degree screen wraps 80.67-feet around and measures 27.75-feet high.

The centerhung boasts almost 4,000 square feet more LED video than the previous centerhung, which was comprised of 12 individual displays for a total of just 960 square feet of video.

Fans seated near the court will experience replays of the live action with two additional LED video displays mounted inside of the centerhung structure, each measuring 20-feet wide by 9-feet high, for an additional 360 square feet of active video viewing area.

“Fans will be immersed by stunning video displays no matter where they are seated in the bowl,” Steve Koonin, CEO of the Atlanta Hawks Basketball Club & State Farm Arena, said in a press release.

“The high-definition video will enhance the in-game experience for Hawks fans and make every fan feel like they are sitting in the first row with amazing views and clarity.”

State Farm Arena will open the basketball season with an array of more than 20 LED video displays, prominently featuring 12,047 square feet of LED video, and more than 30.42 million individual LED pixels, all manufactured and installed by Prismview, subsidiary of Samsung Electronics Co., Ltd.

The new Players Club, located on the east side of the arena behind the team benches, will be the first premium club in the NBA with fine pitch LED video displays in 2.5mm pixel pitch.

Prismview product, specifically designed to amplify the fan experience, will be integrated throughout the downtown Atlanta arena.

State Farm Arena
Rendering: Official
State Farm Arena Rendering 2
Rendering: Official
State Farm Arena Rendering 3
Rendering: Official

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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