Say “goodbye” to Philips Arena and “hello” to State Farm Arena.
The Atlanta Hawks Basketball Club and State Farm Wednesday announced a 20-year naming rights deal for the downtown sports and entertainment venue.
“A nationally-renowned company and one of Georgia’s top employers, State Farm will join forces with the Hawks, displaying their iconic red logo and marks atop and throughout the best sports and live entertainment venue in Atlanta—the new State Farm Arena—and building new community engagement programs and philanthropic initiatives,” according to the announcement.
The venue will adorn its new name starting Saturday, Oct. 20 with a “Welcome to the Neighborhood” open house party, a free, public event to experience the new venue.
State Farm Arena, the new home of the Hawks, will open its doors following the completion of the $192.5 million dollar renovation, the second largest in NBA history, and in time to celebrate the team’s 50th year in Atlanta in October.
The naming rights deal will cost the insurance giant $175 million, according to further reporting by the Atlanta-Journal Constitution.
One Response
i wonder if their rates will come down soon? prob not when you spend 175 mill to put your name on a building