Hawks Unveil Renderings, Detailed Plans For Philips Arena Transformation

The updated sports venue will include a 'Zac Brown Food Concept,' Topgolf Swing Suites, and Killer Mike's Barber Shop.

The updated sports venue will include a ‘Zac Brown Food Concept,’ Topgolf Swing Suites, and Killer Mike’s Barber Shop.

The Atlanta Hawks Basketball Club is moving forward with plans to overhaul Philips Arena, a $192.5 million project announced November 2016.

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The franchise Wednesday unveiled detailed plans for transforming the downtown sports venue into a “new fan-focused sports and entertainment venue that reflects the ideals and spirit of the City.”

The transformation will include “rethinking” the interior of the building from the roof-line to the baseline.

Interior renovations include changes to the current arena configuration like removing the six-level wall of suites on the westside of the arena allowing for new amenities on every level of the building, installing a new center-hung scoreboard and video displays, and revamping the concourses with 360-degree connectivity and a reimagined eating and drinking experience featuring new open food stalls and bars throughout.

The transformation will be the second-largest renovation in NBA history, behind only the recent renovation of Madison Square Garden, according to the announcement.

The new Hawks Bar will “be the first bar on the floor in the NBA.”

Designed in the shape of the Hawks Pacman logo, the bar will be just a handful of feet from the court. Each level concourse will have a redesigned look and feel with more open, social dining areas and an increased number of premium food and drink options.

The technology throughout the building will also receive a major reboot, centered around the most modern video capability in sports.

The new center-hung scoreboard will be over three times the size of the current model and each corner of the reimagined arena will be anchored by state-of-the-art video pavilions. The arena will be the first with 6mm resolution throughout, allowing fans in any seat the best second screen experience in professional sports.

Another new addition to the arena will be the Hawks Meeting and Conference Center, a meeting space including a 250-seat master conference room and four additional breakout rooms equipped with touch screen technology, interactive whiteboards and wireless presentation solutions.

The franchise will showcase a Zac Brown-inspired restaurant, custom suites experience designed by Topgolf and one of Killer Mike’s signature SWAG Shop barbershops.

“We are beyond excited to see construction begin on the new Philips Arena. Every element of the arena under the roof will be brand new and designed with Atlanta and its vibrant communities in mind,” Steve Koonin, Atlanta Hawks Basketball Club CEO, said in the announcement.

“Every trip to the new arena will be a great night out and an unbelievable experience.”

HOK, a U.S.-based architecture-engineering and interior design, is the leading architect on the project. The firm is also serving as lead architect of the Emory Sports Medicine Complex, the sports medicine center and training center in Brookhaven set to open late-2017.

Construction started on June 20 and will be completed during the 2018-2019 season, coinciding with the Hawks’ 50th Anniversary in Atlanta. The Hawks will play all regular season home games at the arena during that period.

The Hawks committed to an 18-year lease extension to remain in downtown Atlanta through 2046.

Killer Mike's
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