Southern Feedstore Adds Waffle Bar to Line-Up

The music and food hall headed to the heart of East Atlanta Village has signed on its newest local brand.
Southern Feedstore Adds Waffle Bar to Line-Up
Rendering: Official
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Longtime residents of East Atlanta, Reuel and Doneica Murray, have found a home for their first-ever restaurant concept. The pair will open Waffle Bar, a customizable waffle concept that won’t leave vegans out, this year in East Atlanta Village’s newest music and food hall, Southern Feedstore.

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According to Urbanize Atlanta, Waffle Bar has joined the ranks of Woody’s CheeseSteaks, Gyro Gyro, and Buteco. Waffle Bar will serve up sweet and savory plates, that you’ll get to design to suit your tastes. Pellerin Real Estate, the developer behind the six-stall food and music project, shared they expect to be open within the next six to eight weeks.

If you haven’t already heard, Southern Feedstore, which has taken over the space previously occupied by 15-year veteran The Graveyard Tavern, “will introduce a new experience in the neighborhood [by] blending local food, drinks, and music.” Central tenants of the new venue are diversity, healthfulness, and creativity. “Established local brands, a prohibition against chain restaurants and a unique atmosphere will draw neighbors and curious visitors alike,” shares Southern Feedstore’s Look book.

Southern Feedstore, which takes its name from the feed store that occupied the 6,000 square-foot building from the 1920s to the 1940s, is Pellerin Real Estate’s fifth project in East Atlanta Village. The developer is also in the midst of constructing a mixed-use project called The Marbut, just down the street.

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Rendering: Official

Eve Payne

Eve Payne is a freelance writer with an MFA in poetry from Syracuse University. In 2019, she received the Leonard Brown Prize for her poetry, which has appeared or is forthcoming in Colorado Review, The Adroit Journal, Nashville Review, and RHINO.

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