A restaurant that has been dishing up brisket, pulled pork, ribs and other barbecue favorites in Roswell since 2011 is expanding into the booming Atlanta food hall scene.
Smokehouse Q will be one of the tenants at Politan Row at Ashford Lane, a new food hall in Dunwoody slated to open in December.
Gregory Vivier, who owns Smokehouse Q with his wife Celia, said the location will have a simplified menu, but expect some specials.
“We’ll put all our equipment in there, see what kind of space I have to play with,” Vivier told What Now Atlanta.
Smokehouse Q serves sandwiches and plates, along with Southern comfort food favorites like mac and cheese, collard greens and baked beans as sides.
This isn’t the first time Smokehouse Q has been a part of a Politan Row project; they also have an outpost at Politan Row at Colony Square.
Seeing the barbecue eatery at Marietta Square Market is what sparked the Politan team to inquire about Smokehouse Q being a vendor at Colony Square, Vivier said.
“I enjoyed the concept of Colony Square,” Vivier said. “The design of it, it was pretty cool.”
Being part of a food hall can allow for more reach to new diners.
“I wanted to focus on food halls,” he said. “It feels like there’s almost like a built-in clientele to it… A single location is a bit harder in that it’s mostly word of mouth. It takes time.”
Prior to launching Smokehouse Q, Vivier was a chef for several hospitality and hotel brands in Atlanta, including Concentrics Restaurants, TWELVE Hotels and Residences and Loews. Originally from France, Vivier worked in the culinary and hotel scene in Europe before he and his wife decided to take the leap, move to the United States, and start something of their own.
They’ve been in Atlanta ever since.
Politan Row at Ashford Lane will be open seven days a week for lunch and dinner.