Sloomoo Institute opened over the weekend in the Buckhead Triangle shopping center, terra alma, the real estate firm that advised the company in selecting the Atlanta space, announced in a press release this week.
“terra alma creates places where people gather to socialize and be entertained and what better place to find a home for than Sloomoo Institute, where people of all ages discover the joy of multi-sensory play,” Edie Weintraub, founder and chief community builder at terra alma, said in the release.
Sloomoo Institute started as a pop-up in New York City in October 2019 attracting more than 30,000 visitors per month. Building on the popularity of its first location, Sloomoo expanded to Atlanta and also this month will open a Chicago outpost.
“The space we’re in was the first space we saw,” said Sloomoo Institute Co-Founder Karen Robinovitz. “We knew it was ‘it’ immediately, and although we went on to look at a handful of others, we always came back to the monumental location Edie showed us first. She mentioned the potential on a call and had an intuitive sense that it was just right for us. It’s the dream spot. We are so excited to infuse it with Sloomoo.”
Sloomoo is a “playful world featuring sophisticated, interactive spaces” designed with architect Method Design and contemporary artists, according to the release. “The experience is meticulously thoughtful, bringing recreational architecture to new heights that highlight hand-crafted, artisanal slime and other tactile compounds. Dozens of slime textures, the most delicious scents, soothing ASMR (Autonomous Sensory Meridian Response), and wondrous delights live in a glossy setting to delight not just kids but the kid in all of us.”
Sloomoo Institute ATL first debuted November 19, 2022. Tickets start at $39, including an 8 oz slime from the DIY bar (retail value $18).
Sloomoo Institute offers experiences like a DIY Slime Bar to design your own slime (over four million unique combinations), a glow-in-the-dark cove with interactive video installations, “Lake Sloomoo” (350+ gallons of slime to walk on), a Yayoi Kusama Obliteration Room-inspired slime wall, otherworldly CGI videos, ASMR audio experiences called “Synthesoothers,” and dozens of scented slime textures to explore.