Sloomoo Institute, a “slime playground” founded with a location in Manhattan, is moving plans for an Atlanta outpost forward.
The company recently filed a building permit application with the City of Atlanta to buildout space in the Buckhead Triangle shopping center most recently occupied by Kefi, at 3637 Peachtree Rd NE Suite D, for its newest location.
Atlanta was one of several new markets announced in late-2021 to receive Sloomoo Institute locations including Chicago, Denver, and Houston, according to a report from Forbes at the time.
“We’ll be creating new moments in Chicago and Atlanta,” Co-Founder Karen Robinovitz told Forbes at the time. “It’s not just slime. We’ll have our kinetic sandbox, filled with kinetic sand, which has a sensory-satisfying feeling and texture. It can be compacted like a solid, and then you see it slowly crumble. It’s soft, moldable and shapable. ‘We’ll have digital elements and other compounds. We’re working on compounds that aren’t slime, but are just as sensory. We’re still naming some of them.”
An estimated $635,000 will be spent constructing the nearly 29,000 square-foot Sloomoo Institute Atlanta, according to the plans.
Sloomoo Institute — which gets its name by replacing the vowels in “slime” with “oo” — was Co-Founded by Robinovitz alongside Sara Schiller and Founding Partner Toni Ko. “Slime came to Sara and Karen at difficult times in the summer of 2018; the two of them found it incredibly healing, relaxing, and joyful during a period that was very trying and anxiety ridden,” according to the company’s website. “That was the start of the Sloomoo dream. Falling in love with slime inspired them to launch this project.”
The original Sloomoo Institute is housed in an 8,000 square-foot space in SoHo boasting endless vats full of slime to explore, a lake of slime to walk upon, a 150-foot DIY bar with over 200 “toppings,” ASMR video projections, and more.
“Mental health is a main focus for us,” the founders write on the company’s website. “We have found that when you play with slime, it’s impossible to be unhappy. It keeps you totally mindful and before you know it, the stress you may have been feeling dissipates.”