Sara Campbell to Replace Frolic Boutique in Buckhead

This will be the high-end women’s fashion brand’s first store in the Atlanta area.
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The Boston-based women’s clothing brand Sara Campbell is opening a retail store in Buckhead on September 1. Named after its designer and founder, Sara Campbell specializes in high-end, women’s fashion and accompanying accessories.

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Operating in the former Frolic Boutique space, at 2339 Peachtree Road, NE, Suite C, the 1,050-square-foot space will be the high-end boutique’s first location in the Atlanta area and second in Georgia. A location in St. Simons Island opened earlier this year. 

“It’s the first time our product will be in Atlanta for a while,” Campbell said in an interview with What Now Atlanta. Working in the fashion industry for 38 years, Campbell stopped selling her dresses wholesale in 2018, shifting her focus solely on her own retail stores.

“Once we started moving south from Boston, Atlanta was an obvious location because I had a clientele there, but it was through other stores,” she said. “I think we’re a good fit.”

After looking for a location in Atlanta for a while, Campbell signed on the Frolic location right before Atlanta shut down. “We signed the deal at the end of February, early March and bang, boom. The world fell apart,” she said.

Though Campbell has been able to open her other 24 locations across the country, “we put everything off to September because of the pandemic,” she said. For safety, shoppers will be asked to wear masks and hand sanitizer will be available.

“I think you know, people still like to go shopping because it’s entertainment and get your mind off the bad things,” Campbell said. “Staying at home and watching, you know, Fox News or CNN news or whoever you watch or Netflix, after a while, you’ve just got to get out.”

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