[Renderings] 725 Ponce Developer Proposing $750MM Beltline Project

760 Ralph McGill would include two 12-story office towers, a boutique hotel, 200,000sf of retail space, and 700+ residential units.

While amidst developing 725 Ponce, New City LLC is fast at work preparing for a second multimillion-dollar development, at 760 Ralph McGill, adjacent the Atlanta Beltline’s Eastside Trail.

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New City President Jim Irwin Thursday evening presented plans for 760 Ralph McGill—a $750,000,000 mixed-use project proposed for a former Georgia Power site adjacent Old Fourth Ward Park—to the Fourth Ward Alliance.

Irwin and his team earlier this year acquired the 10-acre site south of the former Masquerade for $34 million which is currently zoned for industrial use.

“We will not vote on the zoning change until January,” the Fourth Ward Alliance said of the plans ahead of Thursday’s meeting.

The 2-million-square-foot project would include two 12-story office towers, a boutique hotel, 200,000 square feet of retail space, and 700+ residential units.

Some of the project’s most unique design features would include terracing garden rooftops and a pathway from the development to the Beltline similar to the Canopy Walk at the Atlanta Botanical Garden.

Pending necessary approvals, Irwin expects to break ground on 760 Ralph McGill at the end of 2018.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Los Angeles, Phoenix, San Diego, Las Vegas., and San Francisco.
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3 years ago

wow, The beltline is on fire. It will be interesting what the neighborhood counter proposes.

Richard F.
Richard F.
3 years ago

Doesn’t Buckhead already exist?


[…] is leaving its longtime Ponce City Market (PCM) home in 2022 to join a new Old Fourth Ward mixed-use from New City Properties, the developer of the nearby 725 Ponce project, the Atlanta-based digital marketing company […]

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