PH8, formerly Bebe Sport, to close at Lenox and Perimeter Malls

ph8 closing at lenox and perimeter malls ~ what now, atlanta?
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Retailer to close 48 locations nationwide

PH8 by Bebe at Lenox Square and Perimeter malls are closing.

An employee at the active street wear and performance product retailer at 4400 Ashford Dunwoody road, space 2136 at Perimeter Mall, confirmed the retailer’s last day will be Dec. 30 for both locations.

Just about a year after Bebe (BEBE) announced that their new concept, PH8 (pronounced “fate”), would replace its Bebe Sport stores, the company decided to give it the axe.

The re-branding and name change is what employees at the Perimeter location attribute to the closure, adding this new concept didn’t resonate with anyone.

PH8 will close all of their locations nationwide, 48 total.

(H/T to Randy H. for keeping us up to date on our retail news)

PH8 by Bebe
4400 Ashford Dunwoody Rd.
Space 2136
Atlanta, GA 30346

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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Randy H.
9 years ago

The question is what will take those prime spaces in those malls..

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