Snooze Expands its Signature Sustainable Breakfast Concept Across Atlanta

After opening its first Atlanta outpost last year, Snooze continues to grow both inside and outside the city center with five more locations planned through 2023.
Snooze Expands its Signature Sustainable Breakfast Concept Across Atlanta
Photo: Official
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To date, Snooze, an A.M. Eatery boasts two locations in central Atlanta – Buckhead and West Midtown – with another three locations on the way in Piedmont Park, Alpharetta, and Cumberland. But that’s no reason for this enterprising group of breakfast champions to rest on their laurels. Instead, the Denver-based chain has decided to expand further, announcing two more locations in Buford and Perimeter. 

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The only location due to open by the end of this year is Piedmont Park, located at 931 Monroe Drive NE. Meanwhile, the Cumberland location will take up residence in the Akers Mill Square storefront recently vacated by Corner Bakery Cafe, and the Alpharetta spot will be located at the revitalized North Point Mall – newly christened as simply North Point. Traveling further afield, Snooze’s Perimeter outpost will be at 4585 Ashford Dunwoody Rd, and its Buford location will be in the Mall of Georgia, at 2925 Buford Drive. 

All told, by the end of 2023, Snooze’s Atlanta footprint will total seven restaurants both inside and outside the metro area. 

Speaking to What Now Atlanta, Andrew Jaffe, Snooze’s chief marketing officer explains, “The Atlanta market is vibrant and growing. The excellent food scene is attractive to the Gen Z and Millennial cohorts, who really appreciate Snooze’s approach in supporting local communities and our leadership in sustainability as we serve breakfast, but different.”

Founded in 2006 by brothers Jon and Adam Schlegel, Snooze hit the 50 restaurant mark in September 2021 when it opened its West Midtown location. That milestone coincided with a larger push by Snooze to operate sustainably, both in terms of its employees as well as the planet. 

Speaking to Nation’s Restaurant News at the time, CEO David Birzon explained, “[The labor market is] really competitive out there and if competitors around me are willing to pay someone $17 or $18 to start, I’m going to do the same thing,” adding, “The difference is what we can offer people is just a way to feel a little better about what they’re doing…be a part of something bigger than yourself.” 

That commitment to corporate sustainability includes donating one percent of all sales back to the communities in which Snooze operates, composting and recycling upwards of 90 percent of the waste the company generates, offering incentives to employees who carpool or bike to work, sourcing ingredients from a carefully curated list of vendors who align with Snooze’s ethics and mission, and so much more. All of which means customers can “start [their] day knowing [they’re] responsible for making the world a bit brighter.”

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Photo: Official

Drew Pittock

Drew Pittock is the Managing Editor of What Now Media Group, as well as a staff reporter covering various markets across What Now's portfolio. He’s an avid record collector, amateur chef, compulsive estate sale shopper, and “Antiques Roadshow” binger. Originally from Los Angeles, Drew now lives in El Paso, TX with his wife and their cat.

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