On The Border Mexican Grill & Cantina was “born and raised in Texas,” yet has locations all over the world including 13 in South Korea. Due to the threat of COVID, the restaurant chain was forced to close all of its 100-plus locations in March, Chief Real Estate Officer Mike Wood confirmed with What Now Atlanta (WNA). On The Border Mexican Grill & Cantina’s location at 10575 Davis Dr in Alpharetta is slated to reopen sometime in mid-January with a notably new look.
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According to Wood, On The Border Mexican Grill & Cantina’s first step in what might be a total revamp on the brand, in general, is to change things up a bit in Alpharetta. The restaurant is starting out small, but “at the same time, we’re planning future prototypes, architectural elements, colors, and branding,” Wood told WNA on Thursday. “We’re slowly repairing stores. There are some that are still closed.”
It’s important for Wood and his crew to stick to that location since he feels there’s a lot of visibility in that area and business has been good. These customers are going to be the first to see the restaurant’s change in branding.
“Phase two would be to expand into the rest of the Atlanta market and try out these new test features if all goes well,” he said. “Atlanta is a big market for us.” Wood, who currently lives in Atlanta, will stand before the Alpharetta Design Review Board on Nov. 20 to present On The Border Mexican Grill & Cantina’s case.
5 Responses
This is why this site is doomed. Sorry. But who in Atlanta actually gives a crap about a chain restaurant opening in the suburbs….?
Who cares about Atlanta or the people who live in this Sh!t hole.
Great idea, but we walked out of this location last week after waiting for over 15 minutes for the hostess to appear to show us a table. There were very few (read three tables) being served. We should have noticed the “revamping” while waiting–didn’t see any sign of revamped, physical revamping. If this place was revamped, it happened over the last nine days.
Does anyone at On The Border understand that putting lipstick on this pig isn’t going to attract customers when there are so many choices for authentic Mexican and Tex-Mex from local owners/operators. Change the menu and it might help.
Interesting comments from frustrated patrons. I personally loved OTB until recent experiences.
#1 – We had friends over for the first time since COVID and we’re going to order a couple of family-sized takeout meals from the Duluth, GA location only to find out it was suddenly closed permanently. It was our go-to Tex Mex location.
#2 – In an act of desperation, we decided to drive all the way out to the OTB location at the Mall of Georgia. We picked up our 2 family size meals… And when we got home realized the refried beans were actually not refried…but simply cooked beans. I called to find out if it was a mistake, and they said “no that’s how we do our refried beans now”. I doubt that. But it was very disappointing and definitely made the long drive seem not so worth it for any future visits.