‘Murder,’ Cartoon Blood Drip Spray-Painted Onto 725 Ponce Kroger

Atlantans over the weekend were reminded of the resurrected Poncey-Highland grocery store's nickname 'Murder Kroger.'
Listen To This Post

Kroger’s newly-built, Atlanta BeltLine-adjacent supermarket in Poncey-Highland appears to have been vandalized over the weekend.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

The grocery store, which in late-2019 reopened as part of the 725 Ponce development, was graffitied with the word “murder” and a cartoon blood drip, according to several Reddit chains this week.

An image published Monday (pictured below) appears to show the graffiti-removal process underway.

Reps for the supermarket chain on Monday did not respond to What Now Atlanta’s request for comment.

Before it was rebuilt from the ground up at the same site, at 725 Ponce de Leon Avenue, Kroger operated as a standalone storefront since the 80s, and was infamously known as “Murder Kroger.”

Ahead of its demolition and rebuilding, the company made a public effort to rebrand the location as “BeltLine Kroger.”

Atlantans seem to refuse to let the Murder Kroger moniker go.

The name has stuck for decades, gaining notoriety after a series of deaths in or near the Kroger parking lot dating back to the 90s.

  • Facebook
  • Twitter
  • LinkedIn
  • Gmail
Photo: Reddit User Dreamsfordays

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Detroit, Houston, Jacksonville, Las Vegas, Los Angeles, Memphis, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, Seattle and Tampa.

Join the Conversation


  1. Give it a rest, as in let those souls who died there rest in peace and let the community move on to enjoy a brighter retail space.

  2. I was just waiting to see when/if this would happen over there! Damn it didn’t take long- 3 months!

  3. Total BS. People have no respect for a company making a huge investment in the community to benefit all.

Leave a comment

Your email address will not be published. Required fields are marked *

Related Posts


Login to manage your profile and comments


Register now to manage your profile and comments. 
The information provided will only be used to create and manage your comments.