Midtown to get ‘farm-to-tray’ BurgerFi late 2013

All-natural burger franchise to open late 2013 at 77 12th.

All-natural burger franchise to open late 2013 at 77 12th.

The 12th & Midtown development team of Selig Enterprises, Daniel Corp. and partner Northwestern Mutual announced in a press release Thursday that BurgerFi will open at the district later this year.

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“The 12th & Midtown district is perfectly suited for BurgerFi due to the area’s growing reputation as a unique blend of experiential and quality-focused concepts,” Nick King, BurgerFi’s Chief Operating Officer, said in the release.

“BurgerFi exemplifies each of those qualities and will offer midtown Atlanta diners a fast and fresh alternative that they can feel good about.”

The restaurant will occupy 3,600 square feet within 77 12th, a 23-story mixed-use tower consisting of 330 luxury one-and-two-bedroom apartment homes atop more than 20,000 square feet of retail and restaurant space. The Shumacher Group brokered the transaction, according to the release.

BurgerFi focuses on all-natural, grass-fed angus beef burgers. Its menu features specialty items like Kobe beef hot dogs, hand-cut French fries, gourmet toppings, natural frozen custards, craft beer and wine, and an overall focus on a healthier menu selection in a modern and urban setting.

BurgerFi will join 12th & Midtown’s growing list of restaurants, including STK, Cucina Asellina, Ri Ra Irish Pub, RA Sushi, Mi Cocina, Piola and Café Intermezzo; Taco Diner, Tabla, Panera Bread and Fig Jam are also slated to open in 2013.

BurgerFi is also opening an Emory Point location, according to the restaurant’s website.

 

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Harry
7 years ago

WHAT, there’s going to be a NEW Burger place. Here? In Atlanta? Really? That’s crazy. Next thing you’ll be telling us of a new Frozen Yogurt place or something…

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