Massive Midtown Promenade Overhaul Won’t Include Richard’s Variety Store, Tuesday Morning

Both tenants will be gone from the Beltline-adjacent shopping center by mid-2020.
Midtown Promenade Renovation Rendering 1
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Midtown Promenade is set for a massive overhaul, the Atlanta Business Chronicle (ABC) Wednesday first reported.

Recently minted marketing materials for the Beltline-adjacent shopping center, at 931 Monroe Drive NE, confirm the news.

Richard’s Variety Store and Tuesday Morning won’t be sticking around for the renovations, a Midtown Promenade leasing representative confirmed in an email to What Now Atlanta (WNA).

Those tenant spaces will become available mid-2020 and after Christmas this year, respectively, a project insider said.

Combined, the retailers occupy more than 30,000 square feet across suites 113 A and 113 B.

UPS is also departing the center making its 1,552-square-foot space sandwiched between Mellow Mushroom and Poke City available for lease.

Charlotte, N.C.-based Asana Partners earlier this year acquired Midtown Promenade, and as with its Plaza on Ponce development, is spearheading the renovation.

It looks like Asana could also be adding fresh tenant spaces connecting the Beltline to Midtown Promenade in addition to updating the center’s storefronts, greenspaces, and parking.

It’s unclear when the renovations could commence but the ABC is reporting an early-2020 kick-off.

Asana on Wednesday did not immediately respond to WNA’s request for comment.

Landmark’s Midtown Art Cinema has already started the process for its renovation.

The independent theatre filed permits in 2017 to overhaul its interior to the tune of $2.5 MM.

When reached by WNA earlier this month for an update on the project, a representative for Landmark confirmed the renovations were moving forward but did not have any new details to share.

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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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  1. Interesting, looks like that back drive becomes a pedestrian plaza? Seems like they’d still have to keep delivery access to TJs. Then those back spaces like Tuesday Morning and Richards becomes more Beltline oriented with beltline facing patios. I wish they’d do another beltline access on the theater end. Or even another line of shops at that back parking lot right on the Beltline. I keep hoping at some point they’re finally connect those drives between the two developments.

  2. Happy to see them making the center more Beltline friendly. But, Richards Variety Store is a treasure. I know there will still be one at Peachtree Battle but losing this one stings.

    1. I say good riddance! Do a quick google search to find out the people who run this place are so terrible, from their racist rants to the way they treat their customers like criminals.

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