New fro-yo concept stands out for its unusually detailed branding.
Town Center at Cobb will soon be home to new yogurt concept Frozen Yazz.
The shop will combine frozen yogurt with an energetic atmosphere that will rely heavily on music, according to Frozen Yazz marketing materials.
Starting this November the shop will offer “seasonal selections of yogurt” with toppings of fruit, chocolate and candy.
The concept is from Dr. Olabode Adeola who is also a senior consultant at EY and an adjunct professor at Southern New Hampshire University.
The yet-to-open fro-yo joint stands out for its unusual positioning and strikingly detailed branding.
The Frozen Yazz website is a fever-dream of animated characters living in a world filled with frozen yogurt and music (warning: music will play automatically when you visit the site).
Harena Estudios, based in Bucaramanga, Colombia, handled the branding work.
Dr. Adeola did not return several attempts by What Now Atlanta for comment.
3 Responses
Caleb,
This gives me another idea for your WNA re-vamp—YOGURT WATCH!
Or how about not every new store opening is newsworthy.
Swirling Twirling is not the best restaurant for customers watching the amount of yogurt consumed. I asked for a smaller cup from the downtown Decatur, GA location and was turned down. The cashier refused to give a paying customer from receiving a smaller size cup; the cashier stated the smaller cup are for kids.
This is a total racket, gimmic, fraud, by forcing customers to use larger cups and not offer smaller convient sizes to a buying customer. No I didn’t use the larger cup; I elected to not shop this location again……