Developer Proposes ‘195 Thirteenth Street,’ Reveals Vague Sketch

Another day, another Midtown multifamily proposal.

Another day, another Midtown multifamily proposal.

Yes, Midtown may be getting another multifamily residential development. No, it’s not condos.

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Lennar Multifamily Communities has proposed a new 27-story multifamily project on 13th Street, according to Midtown Alliance.

The project, at the moment straightforwardly named 195 Thirteenth Street, was presented before the Midtown Development Review Committee April 12. The development would include 308 rental units with a lobby, a lounge, and a leasing and mailroom space on the ground floor.

Parking amenities would be in a 7-level above-grade parking deck which – luckily for Atlantans wary of visible parking decks and lots – plans to be wrapped with residential units on the street-fronting façade. Additionally, the structure would be topped with residential units and a courtyard.

195 Thirteenth Street would be located on 13th Street NE across from the Mayfair Renaissance, replacing a few low-rise condos. The project would join Yoo on the Park, Azure on the Park and Alta on the Park, making the area very dense residentially.

According to the meeting recap, the committee asked Lennar to submit more detailed elevations and a refined landscape plan, which is no surprise when looking at the very basic sketch.

The developer has one other project in Georgia, Roswell City Walk.

195 Thirteenth Street
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195 Thirteenth Street via Midtown Alliance website

What do you think of the proposal? What do you think of the housing boom in Midtown? Tell us below…

Julia Sirb

Julia Sirb

Julia studied Urban Planning and Economic Development at GSU's School of Policy Studies. She is interested in the way a city's built environment, policy decisions, and economy work together to shape its culture. When not typing, she's writing calligraphy or looking for the next great shot through the lens of her medium format film camera.
Julia Sirb

Julia Sirb

Julia studied Urban Planning and Economic Development at GSU's School of Policy Studies. She is interested in the way a city's built environment, policy decisions, and economy work together to shape its culture. When not typing, she's writing calligraphy or looking for the next great shot through the lens of her medium format film camera.

6 Responses

      1. 27 stories is way too high for being so close to the park, not to mention the small streets west of Piedmont Ave in this neighborhood cannot well accommodate the increase in traffic this will bring. A building of that size belongs on Peachtree Street, not 13th Street. It’s bad enough that the monstrosity going up on 13th right now is killing the view of everyone facing the park and downtown. Buildings should at least get gradually shorter as they get closer to the park. COA needs to step in and make sure the new developments are done in a way that doesn’t ruin things for those who have lived here for years. I agree with Julia, let it rest for a while–I’m tired of listening to the sound of hammering and drilling, etc. outside my window from 7am on for the last 9 months, even on the weekends–now another project, WTF? People can’t even enjoy their homes around here due to the racket. @SouthCoast, brilliant response–easy to call someone a name when hiding behind your computer. How about a comment with some substance?

        1. And there it is: Not my view!! This is a major city, you dolt. With Yoo(25 floors), Azure(25), Atla(21) and this proposed, you’re fighting a losing battle. There are over 4,000 apartments going up in Midtown right now, and demand is still high. Development like this will do more for the neighborhood than your view.
          And LOL at “I wish they’d think about the people who have been here for years.”
          The gentrifiers complaining about more development! Instead of CoA deterring proposals like this, I hope they encourage more.
          It’s clear Midtown and CoA want more of this and the people that come with it, and less of the status quo.
          Marietta is waiting for you.

          1. Again, with the name calling. I wonder if you’d be so callous face to face, you troll.

            I’m not suggesting stopping development. I welcome the density and that’s why I choose to live intown. All I’m saying is that allowing giant high rises is appropriate in some areas and not others. Put them on Peachtree, with retail at the bottom, including grocery stores, etc. To put a 27-story high rise on a small, one-way street that can’t accommodate it is just stupid.

            I’m sure it’s easy for you to discount the quality of living and the views of those that live here when it’s not your property being affected. How would you like it if YOU paid a ton of money for an amazing view of the park or downtown and some developer came in and proposed putting a giant high rise in that would eclipse your property? Wait, you’re probably one of those developers who doesn’t live in or care about the neighborhood they are building in, or maybe you are someone else who stands to cash in on the building somehow. I suppose you’d be okay if they started knocking down historic homes in VaHi and put up a 40-story building on North Highland. How about we level the Margaret Mitchell house and put up a parking garage? Maybe we can tear down Ebenezer Baptist Church and put up a luxury tower. Dolt.

  1. This is a lousy idea. 13th Street is one way, and there are already a number of high rises in the area nearing completion. Traffic already is a nightmare. Wait for the existing projects to be completed and reassess the capacity of the area.

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