Nearly 40 people have already set up in the parking lot of the newly rebuilt North Druid Hills location of Chick-fil-A in preparation for its reopening Jan. 11.
Operator Greg Mapoles will award a year supply of meals to the first 100 guests in line when the restaurant, at 2340 N Druid Hills Road, reopens Thursday morning.
Campers were allowed to start lining up at the 24-hour mark.
People started arriving around 4 a.m. the day before to secure their spot, a company spokesperson Wednesday told What Now Atlanta in an email.
Christina Sanchez was the first guest in line making this her fifth campout.
Chick-fil-A will feed the campers breakfast, lunch and dinner with an evening snack. Games, entertainment, prizes and a block party with a lip sync battle in the evening is also planned.
Children’s books will also be collected during the grand opening week at both locations and donated to Children’s Healthcare of Atlanta and West Jackson Elementary.
The North Druid Hills Chick-fil-A was the “first stand-alone restaurant” for the chain. The restaurant initially opened in April 1986 and was run by corporate for the first few years to evaluate the design and its impact on the overall customer experience.
The chain was looking to shift its core growth strategy from malls to stand-alone locations where Chick-fil-A could expand its hours of business.
The building orientation was completely reconfigured to improve customer ease and traffic flow efficiency in the parking lot and drive-thru with both entrances now located in the back.
2 Responses
Every new CFA does openings like this; its a way to test the store operations and build brand loyalty.
Alert me for next opening