Listen To This Post
When Revere Meat Company co-owner Connor Boney saw there wasn’t a devoted butcher shop in Buckhead, he jumped on the opportunity to create “the first and last butcher shop in Buckhead,” founding Buckhead Butcher Shop.
Though called a butcher shop, Boney says that he doesn’t want people to feel like they’re walking into one. For him, it’s a “boutique twist to a butcher shop.”
“We’re going to create a high-end feel where people are comfortable and excited to walk in,” Boney said. “I want them to be shocked that we sell proteins there. Very sleek, very minimal.”
According to Boney, the comfortable environment is so important because cooking can be intimidating for people trying to learn the ropes.
“You don’t want to screw it up. You don’t want to look like you don’t know how to do it in front of friends,” he said. “It’s our job to make the environment feel very welcoming for everybody, so that people step in, and once we get you in, we’re going to teach you how to do it as best as we possibly can.”
Boney has hired a chef from King + Duke and a manager from Marcel to help with the teaching.
In an area full of high rises, people around Buckhead “think the only thing they can cook is heating up prepared food and that’s just not the case,” Boney said. “Chefs in these nice steak houses don’t have Weber grills back there and Big Green Eggs. They’re cooking in ovens and stovetops.”
With the culinary professionals in the stores and the restaurant-quality products in the display cases, Boney wants Buckhead Butcher Shop to become an essential part of their customers’ home cooking.
“Once you try us, you won’t be able to recreate your at-home cooking experience unless you have our product,” he said. “That’s what we want people to feel and believe and it’s up to us to recreate an amazing experience every time the person walks in the door.”