‘BeltLine Kroger’ To Open October 16 in 725 Ponce

Supermarket is situated where 'Murder Kroger' once stood.
BeltLine Kroger - 725 Ponce

Kroger is opening its supermarket on the ground level of the 725 Ponce development on October 16, according to Atlanta Intown Paper.

The 60,000-square-foot store is referred to by the grocer as “BeltLine Kroger” for its position along the Atlanta Beltline’s Eastside Trail in the 12-story office building across from Ponce City Market.

BeltLine Kroger will be accessible from the former railway corridor by way of a 2,500-square-foot porch and a walk-up-window Starbucks, as well as by its main entrance facing a surface parking lot.

Kroger is no stranger to the site, at 725 Ponce De Leon Ave NE.

The grocer up until October 28, 2016, operated a standalone location where developer New City built its new glassy, concrete tower.

It was popularly known as “Murder Kroger.”

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

Join the Conversation


  1. Sorry Caleb, but I think it’s just cheap journalism to remind people of the murder tag. People died. If you and others would stop “printing” this maybe people will stop using the name. What now? Move on.

    1. Fuck that. It’ll always be murder Kroger. It’s in the local lexicon.

      If anything, it honors the deaths by remembering them, not covering it up like you want.

    2. What’s worst is Kroger is not calling it Beltline Kroger as he mentioned, they are calling it Kroger on Ponce. Way to go for the clickbate Colin. Responsible journalism will quote your sources.

  2. “Supermarket is situated where ‘Murder Kroger’ once stood. ”

    Murder Kroger is a state of mind, not a building.

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