'AF&B' to open down the street from 'F&B'

Will yet-to-open Buckhead restaurant change its name?

Tristan Simon, founder and CEO of Dallas-based Consilient Restaurants, has plans to open American Food & Beverage at the Buckhead Atlanta development on the same street F&B resides, owned by restauranteur Cindy Brown.

"My hope is that people will call our restaurant AF&B," Simon told What Now Atlanta (WNA). Simon was unaware at the time of the interview that F&B was just up the street.

Cindy Brown, who opened F&B in Buckhead after closing FAB Downtown, is concerned the new restaurant might cause some confusion among patrons.

"We have worked very hard to create and maintain our reputation in the marketplace," Cindy told WNA. "Other people may undoubtedly confuse us with them."

Will AF&B change it's name before opening later this year? Leave your thoughts in the comments.


Photo courtesy Buckhead Atlanta.