Repicci's Italian Ice Midtown melts to death as predicted

Ice cream shop closes: we saw it coming. Smoothie shop opening in its place: complete shocker.

Repicci's Italian Ice has closed its Midtown location.

We're not surprised.

When the gelateria first replaced Smoothie King at its prime Midtown location in July, 2010, What Now Atlanta had its doubts that Repicci's would last through the winter.

So we added Repicci's to our DeathWatch months after it opened. Shortly after being placed on our list of dying businesses, Repicci's was put up for sale through The Schumacher Group.

Here's what is surprising: that another smoothie joint is opening in that space. According to a banner posted over the Repicci's signage, Groovy Smoothie will replace the gelateria.

Help us understand the mindset of the Groovy Smoothie proprietor (since he or she wasn't immediately available for comment): why would you open a smoothie start-up in space where Smoothie King and its ice cream successor both failed?

We're getting a brain freeze just thinking about it.