Vietvana Pho Noodle House (stylized as VIỆTVANA Phở) is bringing its signature pho with house-made noodles to the expanded Central Food Hall at Ponce City Market with an opening slated for December 20.
“Opening our newest Vietvana location in Ponce City Market, one of Atlanta’s iconic foodie destinations, has been a goal for us,” Khanh Dang, who is half of the founding duo alongside her husband Dinh Tran, said Friday in a press release. “We’re excited to reach new customers who want to explore world cuisines with our new location. We’re putting on display our passion for authentic Vietnamese delicacies with deeply flavorful and authentic phở and our tender rice noodles that are made from scratch in-house each day.”
Vietvana’s first restaurants, in Midtown and Avondale Estates, showcase authentic Vietnamese cuisine with Saigon-inspired pho broth honed from centuries-old recipes. At Ponce City Market’s food hall expansion, Dang and Tranh will transport guests to a state of “Vietnamese nirvana” with their sought-after pho and rice noodles and bubble teas and other Vietnamese staples. “Vietvana regulars may taste a delicious change in the already-delicious pho recipe,” according to the release.
“Our newest kitchen addition is our custom-made noodle machine that helps prepare perfect succulent rice noodles each day to pair with our aromatic broth,” Dang said.
Vietvana imports rice flour to make the most authentic noodle and designed a custom machine to prepare noodles in-house to get the right texture to match their pho broth. For the broth, they use bones, meat, and vegetables — instead of sugar and salt — to create a “hearty, deep and nuanced flavor, that reminds Tran and Dang of home.”
Vietvana’s mission is to change the narrative of Vietnamese food around the world. The name reflects the idea of Vietnamese food meeting nirvana, hence Vietvana. Vietvana’s recipes are created by Tran and his mother, Tina Nguyen, who often is found in the restaurants’ kitchens.
“Vietvana embraces classic Vietnamese dishes with a modern take. In Saigon, these traditional recipes and signature techniques have been curated through many generations and show us the way to give our customers a taste of what home is to us,” said Tran.
The millennial couple also is dedicated to having the freshest products, the way they remember meals in Vietnam. They meet with their suppliers so they know where the ingredients come from and have a connection with the farmers.
“By creating relationships with our local farmers, we not only are supporting a community who supports us, but we receive direct access to fresh ingredients that are brought right to our door,” said Tran. “We’re eager to expand to our newest location and share our love for Vietnamese cuisine with our customers at Ponce City Market.”
Vietvana will open at Ponce City Market on Dec. 20, 2021, at 675 Ponce De Leon Avenue. Its hours of operation are Monday through Saturday from 11 a.m. to 9 p.m.