Victory Brands—Victory Sandwich, Little Trouble—To Open LLoyd’s in The Dickey

The full-service restaurant will be situated adjacent a yet-to-be-named coffee concept from the same group.

Victory Brands, the Atlanta-based hospitality group behind Victory Sandwich Shop, S.O.S Tiki Bar, and Little Trouble will open LLoyd’s, a full-service restaurant on Dekalb Avenue.

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Eater Atlanta first reported the news Wednesday.

LLoyd’s will be situated in The Dickey, a new development from Perry King at 900 Dekalb Avenue between Krog and Elizabeth Streets.

King earlier this year filed plans with Fulton County to overhaul the property to the tune of $600,000.

Ian Jones, co-owner of Victory Brands, confirmed the news in a telephone interview with What Now Atlanta (WNA.)

LLoyd’s, a “dive bar” concept, will offer eats like French dips, burgers, prime rib, and fried chicken on select nights, Jones said.

The 3,000-square-foot space will be situated adjacent a yet-to-be-named coffee concept from the same group.

At one point, Victory was in conversations to partner on opening Nashville-based Barista Parlor at the development.

“At one point we were talking with our friend Andy Mumma from Nashville to collaborate on a shop, however, with both of our busy schedules we were unable to come together,” Jones said.

“Victory will still be creating a yet-to-be-named coffee concept there, and Andy will focus on the opening of his futurist tiki bar in East Nashville.”

In addition to the restaurants, The Dickey will be home to “loft offices.”

LLoyd’s is expected to open spring 2018.

Developing…

LLoyd's - The Dickey
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Rendering of The Dickey

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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