UPDATE: Porsche’s new headquarters, test track, costing $466 Million more than expected

Luxury automobile manufacture files permit applications to construct new facility near Hartsfield-Jackson totaling $566 Million.

Porsche Cars North America is moving forward with plans to relocate its Sandy Springs headquarters of 13 years to Jacoby Development Inc.’s Aerotropolis Atlanta, the nearly 130-acre mixed-used redevelopment of a Ford Motor Co. assembly plant that stood in Hapeville for almost 60 years.

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Porsche filed two building permit applications with City of Atlanta Tuesday to begin construction on its new headquarters, training facility and test track.

Porsche’s U.S. headquarters compound will consist of a “three level below grade parking structure with 650 parking spaces,” an automotive technical training space, fitness area, restaurant and four-story office building, according to the permit.

Porsche will spend an estimated $564,000,000 constructing its 234,000-square-foot headquarters. An additional $2,100,000 will be spent to construct the luxury automobile’s “driving experience and track,” according to a second permit application.

Porsche originally announced it would only spend an estimated $100 Million on the project.

The luxury automobile manufacture will become the first tenant at the Aerotropolis development neighboring Hartsfield-Jackson Atlanta International Airport.

The headquarters, at 320 South Central, is slated for completion in 2013.

Photo courtesy of Porsche.

8 Responses

  1. We are asking all African Americans to boycott this place. Please view the video that is surfacing on FB. DO NOT patronize a place that doesn’t respect you as a patron and treat you like a 2nd Class Citizen.

    1. I understand what you are saying and people should only go where they feel welcome. Please make sure that you know the whole facts that the whole incident started because the lady filming did not realise that there are no reserved seating areas and she was told that by the manager in the video. I do think the Asian woman and the white woman were extremely annoying but the manager could not demand she move only request it. I just like for people to have the catalyst for the incident understood.

  2. Racist establishment. They allow drunk racists to behave how they please and reduce the black guests being harassed.

  3. I will never spend a single red cent at this establishment!!!! It is not so much the trash that passively aggressively harassed the party in the video but because of the horrible response from the representatives of the restaurant that have solidified my decision to NEVER visit this dump!!!! My money has power and so does my review!!! I have friends that value my opinion!!!!

  4. Security is important in a high class establishment. The lounge has an image to protect, and they get the job done. 10/10 would visit again

  5. Racist manager this place is not safe for black people I will never spend a dime her rude is disgusting…Racist place

  6. People are taking the word of a woman saying she reserved a seating area. There are NO seating reservations for this place. It is total bullshit. She was mistaken about it, it was not deliberate though, she basically did not have the right to demand that the Asian woman move. Saying it was her section. The Asian woman was rude back to her and said why should I. The manager told the woman filming the video that there were no sections and the whole situation escalated.

    That is the truth of the matter and people should know the whole incident started because the woman did not know the policy of the seating. What happened after that was ridiculous and no one should have started swearing, high fiving and making personal remarks. They all take an L on that nonsense though the Asian woman and the woman in red were very annoying. I can understand why people are upset about their behavior.

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