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Universal Music Group (UMG) in partnership with entertainment investment group Dakia U-Ventures recently unveiled its UMUSIC Hotels brand, a new music-based “experiential” property, set to launch with locations in three markets: Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida; with additional cities across the U.S. and around the world to come.
In Atlanta, the UMUSIC Hotel will include a “holistic entertainment venue.” The location and timing for the property were not disclosed and reps for UMUSIC Hotels on Monday did not immediately respond to What Now Atlanta’s request for comment.
“Every destination holds a great story just waiting to be told through its cultural heritage and its music,” Robert Lavia, chairman at Dakia U-Ventures LLC, said in the announcement. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
UMUSIC Hotels aims to create “immersive experiences for fans, guests and artists alike, with music and entertainment at the forefront of design and guest experience all around the globe.” The UMUSIC Broadwater Hotel in Biloxi is up first and is set to “seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style.” Biloxi’s UMUSIC is a $1.2 billion project and includes a casino.
“Embodying each location’s unique spirit, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities around the world — promoting positive social change, education, and innovation through the power of music,” according to Friday’s announcement. “Guests will discover the soul of each city through its rich local music heritage.”