Atlantic Station this week opened “The Pop Up Spot,” a 10,000-square-foot space dedicated to tenants needing a temporary home for a day, a week, or even months.
“The property has more than 30 pop-up activations each year,” Starr Cumming, director of specialty leasing at Atlantic Station, said in a press release Tuesday.
“Having a designated space for these distinctive activations will allow us to host a variety of diverse tenants for longer periods of time. We hope this spot will continue to bring our community together by offering our guests experiences they cannot find elsewhere.”
For example, USA Network will host its casting call for The Biggest Loser out of The Pop Up Spot starting July 6.
“Pop-up retail has become more than just a trend,” Nick Garzia, director of retail leasing at Hines said in the release.
“We made the strategic decision to designate this highly sought-after space for temporary tenants because we understand our customers are looking for that distinct experience. The limited-time-only retailers that we’re hoping to attract will create excitement and urgency among our guests. Having this deliberate space is part of our transformational story of becoming a more modern, diverse and versatile mixed-use center.”
The Pop Up Spot, at 260 18th Street NW, Suite 10110, sits between LOFT and Francesca’s.