Second MADabolic Strength-Focused Gym Coming To Atlanta

Boutique fitness concept will open in April 2020.
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Site selection is underway for a second MADabolic location in the Atlanta-area, this time in Brookhaven.

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The boutique gym, which will open in April 2020, will be locally owned and operated by LaShell Estes, who brings her experience in finance, accounting, and project management to the new MADabolic location.

“I wasn’t necessarily looking for a business opportunity when I came across the MADabolic concept,” said Estes in a press statement.

“I live in the Chamblee, Brookhaven area and I think MADabolic offers something different to the community that is not currently present — a strength-training program that has balance. It’s not a fad workout. Weights don’t go away. It’s something that’s at the core and foundation of a training program,” Estes shared with What Now Atlanta on a phone call.

Founded in Charlotte, N.C. by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a high-performing gym that starts with strength training as the base.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better,” shared Cullen in a press statement.

“LaShell is the perfect example of who we want redefining people’s fitness routines by introducing them to the right way to build strength instead of exhausting themselves on endless cardio.”

The new signed agreement in Atlanta comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Raleigh, Arlington, D.C., Austin, Asheville, Greenville, Atlanta and Charlotte.

The company’s first Atlanta-area MADabolic opened in the Old Fourth Ward in 2018.

Kamille D. Whittaker

Kamille D. Whittaker is an Atlanta-based journalist, editor and researcher.
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