The strength-focused fitness franchise MADabolic will open its new Chamblee Village gym on July 18, according to a press release. It is the brand’s second location in the Atlanta area, with one in Old Fourth Ward, along the Beltline.
Owned by Chamblee resident LaShell Estes, the gym will hold a grand opening on August 1, along with free morning classes, chair massages, free MADabolic gear, raffles, and other offerings.
“When I first became a MADabolic member, I felt that same sense of structure and drive that I felt as a collegiate volleyball player,” Estes said in the release. “The program has changed my life for the better in so many ways, so when the opportunity to open up my own MADabolic gym presented itself, I immediately was on board and couldn’t be more excited to share this with my fellow Chamblee community.”
As gyms have become a topic of contention during the coronavirus, MADabolic Chamblee has arranged its floor plan to accommodate social distancing protocols. The company has also enlisted nightly professional cleaning and increased surface hygiene protocols during the day.
Founded in Charlotte, North Carolina by Brandon Cullen and Kirk Dewaele, former members of minor league hockey team the Charlotte Checkers, MADabolic shifts the primary focus of their fitness program away from cardio. Instead, they focus on strength-driven interval training through 50-minute classes.
“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better, period,” Cullen said in the release. “We are confident that LaShell will create a passionate and enthusiastic following in Chamblee, where motivated high-achievers looking for a true athletic workout will find long-term results.”