Castleberry Hill’s long-awaited Reverb by Hard Rock, the first in a new collection of music-centric hotels from Hard Rock International, is opening this fall. The company is quietly advertising a November 2020 debut but technically reservations are available starting Saturday, October 31.
The 195-room Reverb Downtown Atlanta (the hotel’s official name) was originally slated to open in February and then in June but was set back by construction delays. It sits adjacent to the Mercedes-Benz stadium, at 89 Centennial Olympic Park Dr. NW.
Tyrone Tindell is the general manager, leading the new hotel’s opening team alongside Terri Hunt, director of sales and marketing. Bolton Atlanta LP is the hotel’s operator.
“Reverb by Hard Rock Downtown Atlanta will bring a whole new experience to both Atlanta visitors and residents, as it will highlight the city’s immense love of music and music history,” Tindell said in a press release at the time of being appointed GM. “Terri and I are thrilled to be building relationships in this vibrant community, and we look forward to providing a one-of-a-kind, unique experience for Reverb guests.”
Among the hotel’s amenities are “creative public spaces” including co-working areas and a rooftop bar. Also on the food and beverage side of things will be Constant Grind, a “cafe by day, bar by night,” open 6 a.m. to 11 p.m. “Kick back with chill sounds, coffee or cocktails. Or grab ‘n’ go something hot from the kitchen…”
“Atlanta has made its mark on the music and entertainment industry, and it is truly exciting to be able to contribute to that success,” Frank Chen, chief operating officer of Bolton Atlanta, said. “This hotel is unequivocally one of a kind, and we have the utmost confidence that Tyrone and Terri understand and share our vision and will bring it to life through their leadership.”
Reverb Downtown Atlanta is one of the only two-known properties for the new brand. Hard Rock is planning a location in Sonoma County, California.
11 Responses
I drove by this place the other day. I guess it’ll be packed for Falcons games and conventions but it’s really hard to imagine anyone staying there for any generalized vacation or business reason.
I was never impressed with the renderings.
How does the finished product look?
That rooftop lounge area looks pretty sweet.
Pretty on par with the renders, the definition of value engineering at its finest. Im sure itll be a hot ticket for games and conventions and good for rooftop outings for neighbors
Yeah, I figured that would be the outcome.
It seems like the brand itself has gotten pretty diluted over the years.
Trashy
Not my cup of tea. I’ll admit it looks somewhat better than I thought it would. Either way, I hope it can help bridge the development gap between downtown and Castleberry Hill and make it a more inviting/walkable environment for both tourists and locals. If it does that, it’ll be a win.
That would obviously be ideal, that it becomes part of a thriving area that serves tourists and locals alike. Fingers crossed.
Hardrock is a dying brand, anybody that lives in that area probably isn’t going to hang at the Hardrock. Maybe once a year when visitors/family come.
Sonoma** County, California
Corrected. Thank you for catching!
That ugly block parking deck on the back is wack as hell!