Hard Rock International on Thursday will hold a private “reveal” event for its forthcoming Reverb by Hard Rock Atlanta hotel, according to a press release Monday.
The hotel, a new collection of music-centric hotels designed as “contemporary hubs where modern music lovers can connect and create,” will debut in Atlanta in February 2020.
Situated adjacent Mercedes-Benz Stadium, the planned Reverb by Hard Rock will be the first property for the brand.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” Todd Hricko, senior vice president of global hotel business development, Hard Rock Hotels, said in the release.
“Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara, and John Mayer.”
The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE).
It will be located downtown, at 89 Centennial Olympic Park Dr. NW.
Reverb by Hard Rock will have nearly 200 rooms featuring contemporary accommodations, amenities and public spaces designed for “tuning in to what’s going on.”
All standard king and double queen rooms feature “state-of-the-art technology,” fan-inspired artwork, and “signature showers.”
Travelers can also experience the Roadie Room which includes six queen bunk beds.
Communal spaces will include Constant Grind Coffee and Bar which will serve French press or pour over in the morning and a curated selection of wines and spirits at night.
Guests can also check out the panoramic views from the hotel’s rooftop bar.
There will also be live musical performances, a co-working space called “Meet,” and a multi-functional work-out space.
11 Responses
I drove by this place the other day. I guess it’ll be packed for Falcons games and conventions but it’s really hard to imagine anyone staying there for any generalized vacation or business reason.
I was never impressed with the renderings.
How does the finished product look?
That rooftop lounge area looks pretty sweet.
Pretty on par with the renders, the definition of value engineering at its finest. Im sure itll be a hot ticket for games and conventions and good for rooftop outings for neighbors
Yeah, I figured that would be the outcome.
It seems like the brand itself has gotten pretty diluted over the years.
Trashy
Not my cup of tea. I’ll admit it looks somewhat better than I thought it would. Either way, I hope it can help bridge the development gap between downtown and Castleberry Hill and make it a more inviting/walkable environment for both tourists and locals. If it does that, it’ll be a win.
That would obviously be ideal, that it becomes part of a thriving area that serves tourists and locals alike. Fingers crossed.
Hardrock is a dying brand, anybody that lives in that area probably isn’t going to hang at the Hardrock. Maybe once a year when visitors/family come.
Sonoma** County, California
Corrected. Thank you for catching!
That ugly block parking deck on the back is wack as hell!