Hard Rock International on Thursday will hold a private “reveal” event for its forthcoming Reverb by Hard Rock Atlanta hotel, according to a press release Monday.
The hotel, a new collection of music-centric hotels designed as “contemporary hubs where modern music lovers can connect and create,” will debut in Atlanta in February 2020.
Situated adjacent Mercedes-Benz Stadium, the planned Reverb by Hard Rock will be the first property for the brand.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” Todd Hricko, senior vice president of global hotel business development, Hard Rock Hotels, said in the release.
“Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara, and John Mayer.”
The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE).
It will be located downtown, at 89 Centennial Olympic Park Dr. NW.
Reverb by Hard Rock will have nearly 200 rooms featuring contemporary accommodations, amenities and public spaces designed for “tuning in to what’s going on.”
All standard king and double queen rooms feature “state-of-the-art technology,” fan-inspired artwork, and “signature showers.”
Travelers can also experience the Roadie Room which includes six queen bunk beds.
Communal spaces will include Constant Grind Coffee and Bar which will serve French press or pour over in the morning and a curated selection of wines and spirits at night.
Guests can also check out the panoramic views from the hotel’s rooftop bar.
There will also be live musical performances, a co-working space called “Meet,” and a multi-functional work-out space.