Planet Fitness Opens in Brookwood Marketplace

This is the 26th Planet Fitness location for Franchisee Alder Partners in metro Atlanta, fifth opening since 2020.
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Planet Fitness Franchisee Alder Partners has opened its newest location in Brookwood Marketplace, marking its fifth opening since 2020 as they continue to expand the brand across metro Atlanta, according to a recent press release. The 20,000-square-foot fitness club debuted in mid-April 2022.

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Greg Eisenman, Senior Director of Retail Tenant Services for Franklin Street, helped secure the lease on behalf of the tenant. Last summer, Eisenman and Franklin Street’s Retail Tenant Representation Team were chosen by the club’s primary Atlanta development partner to find new locations to expand across its metro Atlanta territory.

Alder Partners has 25 open locations in the state and is looking to add multiple locations each year.

“Planet Fitness offers a Judgment Free Zone and non-intimidating environment for all fitness levels and has continued to open locations during the pandemic,” Eisenman said in the release. “We strongly believe the residents in Johns Creek, Suwanee, and the surrounding areas will love this new addition to their neighborhood.” 

Eisenman worked alongside Josh Wulz of Skyline Seven Properties, who represented the landlord, to complete the transaction. “Josh is always a pleasure to work with, and we greatly appreciate his professionalism and expertise in helping complete this deal,” Eisenman said.

Brookwood Marketplace is home to big-box tenants like Super Target and The Home Depot, health and wellness tenants like Palm Beach Tan, Orange Theory, Massage Envy, and nail salons as well as restaurants Taco Mac, Your Pie Pizza, and Starbucks

Alder Partners has opened four new clubs since the onset of the pandemic in 2020. The new locations are at 3503 Memorial Drive in Atlanta’s Belvedere Park, 1599 Memorial Drive SE in Atlanta’s Kirkwood neighborhood, 2800 East Atlanta Road in Ellenwood, and 6152 Covington Highway in Lithonia’s Covington Square.

Planet Fitness gyms offer cardio machines and strength equipment, a 30-Minute Express Circuit, flat-screen televisions throughout, fully equipped granite locker rooms with day lockers, showers, plus an exclusive Black Card Spa area that includes tanning, massage chairs and HydroMassage beds for Black Card Members.


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Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, and San Francisco.
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