Global real estate investment and management firm Jamestown Thursday announced pre-leasing is underway at Ponce City Market’s Signal House, a new 21-story, 162-unit residential building “designed for sophisticated residents seeking frictionless living.”
Located directly adjacent to the Atlanta BeltLine at North Avenue, at 680 North Ave., the “connected community” will offer “access to a curated suite of fully integrated experiences, services and technologies, including an all-in-one smartphone app, designed to make every day easier, according to a press release.
“We believe there is unmet demand for an intown, tech-enabled community living experience tailored to a more sophisticated audience,” Michael Phillips, President of Jamestown, said in the release. “Signal House integrates digital convenience with high-touch analog support to create a frictionless lifestyle. Interwoven with the broader Ponce City Market community and amenities, Signal House will be a community within a community organized around wellness, culinary, and other lifestyle programming and made effortless by intuitive tech.”
The residences, which range from one to three bedrooms, are projected to be available for move-in fall 2023.
Residents will have access to amenities through “hospitality-inspired” front-of-house services, a full-time community concierge, and a smartphone app, which can be used to simply and conveniently pay rent, book a suite of services — including maintenance, housekeeping, plant watering, dry cleaning, dog walking and personal assistance — schedule personal care appointments and group fitness sessions, arrange a car share or rideshare, utilize keyless entry and manage thermostat control. Signal House’s community coordinator will plan onsite events, classes, and gatherings — all bookable via the app — for residents.
Residents will also be able to enjoy a social lifestyle through the building’s amenities, including a pool terrace with a shaded grotto lounge and outdoor shower, a multipurpose fitness room with connected outdoor fitness space for group classes and private instruction, wellness rooms for personal treatments like massages and other services, an intimate clubhouse lounge and a dining room complete with a full commercial chef’s kitchen and connected outdoor seating. Steps away, residents can visit medical providers One Medical and Tend Dental, and fitness studios including CorePower Yoga and Forum Athletic Club, at Ponce City Market.
Common spaces in the building will also include a rooftop terrace with outdoor grilling, dining, and lounging spaces, and community garden plots. The building will feature direct access to the BeltLine, ample bicycle storage, a pet washroom with grooming tubs, tenant storage spaces, secure mail and package rooms, and a flex workspace with conferencing and presentation capabilities. The building’s north side features a 15-story mural painted by a group of local Atlanta artists, including Matt Evans, Austin Blue, and Danielle Brutto.
Signal House will also feature 3,300 square feet of BeltLine-fronting retail space and is targeting LEED certification and Fitwel Certification, the leading healthy building certification used by top real estate companies across the globe to ensure their assets are designed and operated to positively impact the health, productivity, and satisfaction of residents, employees, and tenants.
The new building is part of Ponce City Market’s next phase, which includes more than 700,000 square feet of new live, work, and shop space. Designed with a focus on sustainability and wellness, the new development will evolve the mixed-used model and structured shopping experience. In addition to Signal House, Ponce City Market is building 619 Ponce, a four-story mass timber loft office building, and a flexible-stay hospitality living building featuring 405 furnished units with short-term and long-term stay options.
