MM.LaFleur is opening a year-long pop-up in The Shops Buckhead Atlanta, a spokesperson for the “vertically-integrated” womenswear brand Tuesday told What Now Atlant in an email.
MM.LaFleur will open in the luxury mixed-use development Monday, March 5 and will be the company’s “first long-term” location in the south.
“The south is one of our fastest growing markets,” the spokesperson said.
“Our highly personal, time-efficient, and empowering shopping experience has helped us grow a rabid, loyal Atlanta client-base, which includes some of Atlanta’s most influential women in business, finance, academics, and medicine.”
The showroom will be open Monday through Saturday, 10 a.m. to 7 p.m. and Sunday, 12 p.m. to 6 p.m.
Appointments are recommended for the “Out of Office” pop-up.
Here’s how it works.
The customer fills out a brief online survey. She arrives at a dressing room curated based on her fit and style preferences. She works one-on-one with a personal stylist while enjoying coffee and prosecco.
“During the hour-long stylist session, our goal is to the give the customer the most productive, personalized, and stress-free shopping experience of her life.”