Outpost at Peachtree & 7th will be all about getting back to the basics of coffee.
Something is a little different on the corner of Peachtree and 7th this week.
The Midtown corner has been outfitted recently with new signage, and is headlining as a Starbucks Reserve store.
There was once a free standing Starbucks at this location, which was demolished to make way for the condominiums in which the new outpost will reside.
A manager at the store – which moved to a temporary location at 855 Peachtree Road in the Viewpoint Highrise – told What Now Atlanta in a phone conversation Thursday that the Starbucks Reserve cafe will use Clover Press and Black Eagle coffee machines, and that the Starbucks Reserve outpost will be “all about coffee and getting back to the basics of coffee.”
The location will also sell baked goods.
When the original Starbucks at the location moved to make way for the new one, it was not announced that the forthcoming coffee shop would headline as Starbucks Reserve.
Last year, Starbucks Corp. announced it would add 500 “reserve bars” to units worldwide. There is currently one Starbucks Reserve Roastery & Tasting Room in Seattle, the company’s home city.
Starbucks corporate was not immediately available for comment.
UPDATE 3/25/2016: Tipsters have been noticing that the signage has been removed and is being replaced by simple “Starbucks” signage. Starbucks corporate told What Now Atlanta Friday that the location will still be a Reserve store.
Do you think the concept will do well in this market? Have you had Starbucks coffee from a Reserve Bar, or from a Clover Press or Black Eagle machine? Tell us your thoughts below…