Owners of Le Macaron Looking to Launch ‘Purely’ in Its Place

Purely would serve gelato, tea, and 'bowls' on the ground level of Viewpoint.

Le Macaron’s owners are looking to launch new quick-service concept Purely in Midtown.

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Purely would serve gelato, tea, and “bowls” in the now-shuttered Le Macaron space, according to signage at the Viewpoint Midtown locale.

The French-style pastry shop abruptly shuttered in September last year.

Trina Joseph, director of property management for Coro Realty, the company overseeing retail leasing for the Midtown condominium high-rise, told What Now Atlanta (WNA) this week the signage was premature.

“We’re still negotiating the lease,” Joseph said.

It’s unclear what kind of “bowls” Purely would serve, but the space at 855 Peachtree Street NE, sits adjacent the recently-open Vitality Bowls.

Owners of Le Macaron on several attempts by WNA were not reachable for comment.


Purley Storefront - Midtown
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Photo: What Now Atlanta

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, New York, Orlando, Philadelphia, Phoenix, San Diego, and San Francisco.
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