Is it fair that Atlantic Station is going to charge for parking if you don’t buy something?

atlantic station parking ~ what now atlanta
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Photo credit: Ryan Vincent

The 150-acre Midtown development is scheduled to drop free parking without validation July 11.

UPDATE (July 8): Is Atlantic Station having second thoughts about their new parking policy?

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Can you imagine driving to Lenox Square Mall with the intent to purchase a piece of clothing, decide against it and as a result have to pay for time parked?

Us either.

But will it work for Atlantic Station?

Liz Gillespie, director of marketing for Town Center at Atlantic Station, told What Now Atlanta in an email Tuesday the development is spending $2.5 million in parking improvements as part of the development’s “evolution.”

“We’re in the middle of $2.5 million overhaul of our parking facility, including improving the way we manage, police and secure the deck for the benefit of our residents and guests,” Gillespie said. “We’ll have more parking improvement details in the days to come.”

Below are some photos of the “parking deck revamp progress,” something Gillespie says is “festive” and will help in navigating the deck.

“The color coding will certainly simplify the ‘where did I park my car?’ process,” Gillespie said.

Here’s the new parking policy (we’ve uploaded a PDF of the entire posted parking policy here):

Shoppers and guests visiting our retailers, restaurants, food trucks and other venues will receive a validation card at their point of purchase.

Guests visiting Regal Cinemas may still validate parking tickets to get an additional two hours of free parking.

Only one two-hour free validation per transaction.

Per usual, Mark Toro, managing partner at North American Properties (Atlantic Station’s new developer) is listening and will respond to your input. Let him have it!

 

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fitz
8 years ago

Yes, it’s fair. Buy a t-shirt at H&M for $0.60 or however much they cost there, or get a soda or something and your parking is free. And if you really, really don’t want to buy anything… $2 to park ain’t all that much.

Paying to park is another one of the prices we pay as a city that hates public transit. Plenty of free ways to get to Atlantic Station… shuttle, walk, bike…

Dan
8 years ago

I do not see anything wrong with having to pay for parking if you do not purchase something while at AS. If anything it is strange to find so much free parking throughout a city as large as Atlanta. Also, this may get people to use public transportation a little more.

SB
8 years ago

Clearly an attempt to make loiterers think twice. I don’t think it’s at all an attempt to make more money by the owner. Perhaps the compromise would be for it to be free before 6pm.

$2 is nothing either way….

Joel
8 years ago

People will just fill up Target’s parking deck.

8 years ago

sounding mighty rich in here. i usually walk to AS since I live nearby, so I rarely worry about parking. but still, if was driving…looking for something I wanted, and did not find it…I’d feel a certain way about paying to park. Isn’t AS supposed to be a mall or something like it? We don’t pay to park at Lenox, South Dekalb, Greenbriar, Shannon or whatever malls you “2 dollars aint nothing” choose to shop…so why pay here. petty stuff like this is usually what kills a place. Look at Kenny’s Alley in Underground Atlanta. Granted, it was never going… Read more »

Jessica
8 years ago

The Atlantic Station developers have been talking for awhile about “improvements” to the horrible parking situation there. I don’t call having to charge for parking an improvement. I understand the concept of having to pay to park in a city, but this is a MALL. Even though I usually buy something or eat at Atlantic Station, I probably will spend less time at Atlantic Station just because the idea of having to pay for parking there galls me. But I do like the compromise another poster suggested of charging only in the evenings when people come just to loiter.

fitz
8 years ago

http://clatl.com/freshloaf/archives/2011/02/11/atlantic-station-prepare-for-your-spellbinding-transformation-into-the-anti-mall

Direct quote from new owners North American Properties back in February… the site is going to be re-imagined as an “anti-mall.”

The whole evolution plan puts the property more in line with a typical downtown or urban retail district where paying for parking is not only the norm, but $2 for 2 hours is a steal.

JH
8 years ago

No, I don’t think it’s fair at all (do any other large retail centers in Atlanta charge mandatory parking fees?). Two dollars isn’t a lot of money, but if a retail center doesn’t have what I’m looking for as a customer, I shouldn’t be forced into spending money. It might be better if it was 1 hour free – that’s enough time to run a quick errand (as I often do on my home from work). Or like the commenter above, after 6 or 7 p.m.

8 years ago

I question the wisdom of it–I have a feeling many people who frequent Atlantic Station will think twice about going because of the parking fees and the administrative hassle of dealing with the tickets and validation process. Parking at Atlantic Station was frustrating enough with bad ticket dispensers and bad readers (which happens a little too frequently), spotty validators at the movie theater, and people who can use neither the pre-payment nor the exit gate machines. I also think it’s ridiculous that they haven’t updated atlanticstation.com to include a detailed rundown of their new policy. Even if it goes into… Read more »

James
8 years ago

Make it a destination before you charge to park. It would be nice to get a farmers market something like Reading Terminal that people would enjoy to come and people could socialize and enjoy. Right now it is an open air mall with food!

john
8 years ago

i agree with the earlier comments. there’s absolutely nothing wrong with charging to park. it encourages public transit. keeps out loiterers. i think they should go further and keep all automobile parking underground and keep the streets on the upper levels for pedestrians, food carts, public transportation, and bicycles. too many people don’t understand how crosswalks work here in atlanta.

JT
8 years ago

if you are really concerned about just running a quick errand or just browsing for a few minutes the street parking has always been more convenient for both. Just dig a few quarters out of your car park right outside your destination and go. I’m probably 50/50 with the garage at street parking at AS and almost always use it when i’m there during the day, its available and just easier.

Tom
8 years ago

Parking isn’t free to build and maintain, so why shouldn’t they charge? If retailers in Atlanta actually charged customers the actual cost of building and maintaining parking, there would be a lot less traffic, fewer ugly parking lots, and a lot more convenient transit. You can’t complain about traffic one day and then claim that parking should be free the next. The math just doesn’t add up.

SS
8 years ago

Keep the two hour free parking and validate parking tickets over two hours if you have purchased something, gone to the gym, movies, etc.

Harry
8 years ago

Props to the person who pointed out above that the people AS is trying to keep out with the $2 fee (CODE WORD ALERT!!!!!), will just get crafty and park over at Target or take the Arts Center shuttle from MARTA.

Beck
8 years ago

What about LA Fitness? I hope they would validate.

MarkToro
8 years ago

Excellent feedback, all. Thank you.

Master of the Obvious
8 years ago

The real (paying) customers are against this on principle (mainly because they mistake AS for a mall: it’s not and can’t be, simply because free parking downtown only leads to more traffic and people standing around buying nothing), but they’ll gladly pay $2, or buy a sandwich, to see less loiterers in AS. This parking fee is targeted at loiterers and nothing else, and it’s the best change new management has made. Next step: Target will monitor who parks in its deck and tow anyone not shopping at Target. Bye bye, loiterers. Now to shutdown Copeland’s, Fox Sports Grill, and… Read more »

Midtown_DD
8 years ago

People loiter in cities. Doesn’t anyone ever just go to a park or sit on a bench and people watch? Many of you talk about loitering like it is a crime!

Maggie
8 years ago

This doesn’t make sense because, until they finish placing new shops and restaurants, there is nothing in AS that is unique or exciting enough to have people running here. Frankly, and this is coming from someone who works here and has to deal with AS everyday, I’d rather go to Lenox, save the headache and money.

And do the people who come for Food Truck Fridays get validated?

Kwood Resident
8 years ago

Why is it that Atlanta believes parking should be free when and wherever we choose to park? If you want a more walkable city then we need to move away from large, free parking lots. One way to do that is to charge more for parking or to limit the amount of parking. Obviously what Atlantic Station is saying is that if you want to go and hang out somewhere and not purchase something then go somewhere else..or pay a small parking fee. So what’s the big deal? It’s private property. They can do whatever they want. It will be… Read more »

Frequent Visitor
8 years ago

I think it is unfortunate that A.S. is going to start charging for parking. I run by A.S. several times a week during my lunch break to run errands with the intent to purchase something; however, I only find what I am looking for about 75% of the time. If I now run the risk of having to pay to park if I don’t find something I want to buy, I will stop frequenting A.S. as much as I do during the day. Also, had this been the policy from the beginning, I don’t think I ever would have started… Read more »

Urbanist
8 years ago

@ Maurice – It’s petty stuff like this that helps places like Atlantic Station survive. In case you were unaware, AS has been an abject failure since the day it was developed. Part of that reason is the crime and the loitering. By implementing measures designed to curb those things, you’ll get more purpose-driven consumers in AS, more successful businesses, a more attractive environment, and and more successful development. It’s pretty simple. Oh, and if you can’t tell who the “loiterers” are in AS, then you’re either blind or stupid, so unless your keyboard is brail…. @ JH – Yes,… Read more »

Suburbanist
8 years ago

I question NAP’s wisdom for implementing this policy now. It seems counter productive to their desire to re-image AS and get locals excited about shopping there again. Perhaps they need the cash flow to implement some of their other plans???

JonC
8 years ago

I think the new parking policy is totally in line with the new vision of Atlantic Station, and it won’t deter me from going there. It’s not the end of the world people.

Midtown Rich
8 years ago

This really bugs me. I go to the movies a lot. Atlantic Station is the closest theater to me. Despite all the riff raff, it actually is a pretty nice theater. Even with validation, it is impossible to go see a movie in under 2 hours. This is essentially adding $2 to an already overpriced movie ticket. I think I’ll have to take my business elsewhere.

Intown Mom
8 years ago

As an Intown Mother with two small children, I can tell you that this policy will keep me from shopping at Atlantic Station anymore. 2 hours is a drop in the bucket when schlepping around 2 children and worrying about a time limit is a headache I don’t need. Just going to Publix and running into one shop takes more than 2 hours. Now, I’ll just drive a bit farther to Lenox to avoid feeling rushed. We can debate all day long the merits of public transport (which I would LOVE to see improved in Atlanta) but in making this… Read more »

I Use Target Often
8 years ago

I can understand both sides of the argument here; personally I think making this slight change is the best way to see how things improve or get worse, without doing something drastic. But as others have said, all the other variables have to be taken care of for this to work, such as people parking at Target and walking, etc. I am in the area every day and ALWAYS see people making that trip. One more note, this is a 2.5 million dollar investment on the maze of a parking garage that takes an hour to both park and exit…… Read more »

Damon
8 years ago

For the people they want frequenting Atlantic Station the $2 charge isn’t going to be an issue at all. This ONLY applies if you don’t buy anything whatsoever. I think its a good move for them- why encourage people to come down and not buy anything?

Rent Hiker
8 years ago

@MidtownRich…the article states that with validation, you can still get 4 hours free from Regal Cinenas (2 hours free + 2 hours validated)….nothing changed there…read more carefully and please continue to come to Regal Cinemas Aitantic Station because it s a beautiful theater.

Chris
8 years ago

If anyone is still wondering who the “loiterers” are, it’s the young black youth from the hood.

I’m all for the $2 parking fee if it will cut down on the loitering. Atlantic Station used to me my main shopping spot, but my girlfriend would constantly get harassed and “cat called” by these guys. It made her very uncomfortable and pissed me off. Nobody wants to here, “Damn I’d like to tap dat ass” while you are Christmas shopping.

JT
8 years ago

Agree 200% with the person who said Copelands,Fox Sports, and Strip needs to go. I was at the Airport Friday and went to the Sweetwater Brewhouse in Concourse B. the food was airport food, but you can totally see the potential this concept has if expanded upon. Copelands, Strip and the AE space should be local chef driven restaurants but you do need one neighborhood pub type place in the development and this would be a great mix of touristy/local. I see it being some sort of mix betwen Six Feet Under and 5 Seasons, with traditional southern sea food… Read more »

Matthew
8 years ago

It is up to them fair isn’t an issue. However it does mean that my occasional trip to Atlantic Station will just not happen any more. They have just made it not worth my time when I can spend less then 2 dollars on gas to get to a place with free parking.

8 years ago

: I personally don’t think so, but that sort of thing has plagued AS since the beginning so much so that they station attendants by the exit gates when it’s really crowded (to say nothing of the bad card reader/bad validator problems that I’ve had before).

8 years ago

No thank you.

ATLResi
8 years ago

This will change once the cost of the parking renovations are paid for through this tactic. It’s so obvious what they are doing. It makes absolutely no sense to charge someone only if they don’t buy something. If you are going to charge, make it the same for across the board for everyone. There have plenty of times I’ve visited the stores at Atlantic Station and didn’t buy anything because I try not to impulse shop. But now, knowing that I will be charged if I don’t buy, then I will simply no longer shop at any of the shops… Read more »

8 years ago

This will be an interesting development to watch. If there’s one thing Atlantans hate, it’s paying for parking — even in a “what if I decide not to buy anything” hypothetical way.

One possible upside: if there are a significant number of car-dependent loiterers here, there could end up being an increase in the number of available parking spaces in the deck on a given evening. So the whole parking deck experience could become more convenient.

Anyone know if the food truck vendors will be validating?

05girl
8 years ago

1. As someone else said – Make it a destination before you charge to park. 2. Makes way more sense to charge at night/after 6pm than all day. it could have even been phased in that way. It’s just not the kind of place people will want to pay to park at – a leisure spot. We just don’t have that mindset here. I’ll go up the road to buckhead where I can park and eat for free. To those that say it encourages public transit, it’d be one thing if Atlantic station was right off a subway stop, but… Read more »

fitz
8 years ago

@Darin– The food trucks will be validating.

@Intown mom– The old parking rules gave you two hours of free parking whether you bought something or not. The new rules give you two hours of free parking if you buy something. If your issue is that it’s impossible to be in and out of any shopping center in less than 2 hours with kids in tow, then you were paying for parking at Atlantic Station before these new rules were even announced.

Urbanist
8 years ago

I’m sorry, but if the “possibility” that you’ll have to pay $2 to park is enough to deter you from going out and spending some time in a public place, whether it’s eating, drinking, browsing a store, indulging in a service, or checking out a cultural attraction, then you belong in the land of free parking and Applebees. It amazes me that people in this city will pay hundreds of thousands of dollars for homes with 4 more bedrooms than they need, or buy $70k cars, but they won’t pay $2 to park them somewhere in which they could experience… Read more »

SteveK
8 years ago

The people who are deterred by this parking policy probably aren’t the people who shop and dine in Virginia Highlands, Morningside, Little 5, Midtown or Buckhead where you pay on the street or in lots. Even if valet is free you still need to tip a couple of dollars. The proposed new shops and restaurants need to be on the heel of this policy because the old crowd will leave (hopefully) but the new crowd needs a reason to give Atlantic Station a second chance (marketing/rebranding). I know a lot of folks in my neighborhood to the north of AS… Read more »

fitz
8 years ago

@urbanist– what you said. conversation over.

JT
8 years ago

If you really just compared Sweetwater to Bud Light then you are an idiot who knows nothing, oh wait, you’ve proven that. Believe it or not there is a while culture to microbrews and craft beers that is not the same as bud light, wings and recliners. Saying you drink cocktails not beer doesn’t make you cultured it makes you pompous and ignorant. There is a whole world of beers out there with unique tastes and crafted to be enjoyed at certain times and with certain foods. For some one who claims to be cultured there is a lot about… Read more »

JT
8 years ago

I used to think this site was based in pride of Atlanta but have realized its really just some sad souls that hate that they ended up here instead of NYC and will endlessly bash our culture and way of life. If you hate everything here and you could cut it in NYC then you’d be there. Some of us are here by choice not because of some kind of inability. You can’t change what we are if we like what we are so stop trying. Stuffy cocktail lounges with uptight dress codes and $10 cocktails will never work here,… Read more »

FallonLatrece
8 years ago

Will LA Fitness be validating? I pay for that monthly so you going to make me pay again just to park to go there? Ridiculous! No $2.00 is not a lot of money, but I shouldn’t be forced to buy something just to visit AS. There’s not a guarantee that I’m going to find something to buy every time. What happened to just browsing?

TJ
8 years ago

I like the idea of charging $2 as a deterrent for those that choose to loiter around and cause problems, but one thing you need to realize is that a lot of those who loiter take MARTA to Arts Center and then take the free shuttle, so the $2 means nothing to those people because they’re not driving. Plus, even if they did drive, it wouldn’t be a big deal for one person to buy a $2 Coke and get free parking for an entire carload. So, if the main reason for the charge is to reduce loitering it will… Read more »

Erinautiger
8 years ago

Maurice Garland, you expressed the points I would have made. Nicely said. I go to Atlantic Station often because it’s very convenient to where I live and I enjoy how simple it is to get in and get out – regardless of if I’m just window shopping or there to drop some cash. Honestly, I don’t see a whole lot of loitering going on, at least not to the extend that I feel it’s causing a problem or an unsafe environment. There’s certainly no more loitering than what you see at Lenox Mall!!! Is that the motivation for this change… Read more »

Erinautiger
8 years ago

After reading some more of the above comments, can someone please tell me (with reasonable detail) how in the WORLD this parking policy would encourage public transit??? I laughed out loud at how many times people cited that as a valid reason for this. It’s such BS, but it is a “reason” the AS folks will be 100% in line with b/c transportation is a hot button issue right now in our fair city, and if they can disguise this under “being good for ATLs transportation issue,” then all the better for their rep! First, these “loiterers” (who, from my… Read more »

imagine
8 years ago

You shouldn’t have to pay for parking period. Yes there will be some people that don’t buy anything like at any “mall” but of course there will be people that will buy. Then if you do buy something you have to think about rushing out of AS because of the two hour limit. It is ridiculous. On top of that, its a pain for the retail & restaurants to have to constantly give out validation cards as well as keep up stock with the validation cards. Along with us patrons having to remember to always get validation cards when we… Read more »

Urbanist
8 years ago

@ JT- You’d do yourself well to just keep quiet sometimes. I didn’t compare Bud Light to Sweetwater. Frankly, I’m not sure how you even made that connection. A Sweetwater Brewpub was proposed by a lot of people on the previous post asking what should go into AS’s vacant spaces. Sweetwater would be an expansion of something that already exists, and therefore unoriginal. Additionally, it would be a brewpub, which is even more un-original. It had nothing to do with the beer, and solely to do with the disinterest in having an existing concept reproduced. I used Bud Light (and… Read more »

NailNCoffin
8 years ago

Charging for parking is another nail in the coffin of AS. It will not solve crime issues and for the average consumer paying for parking is a deterrent to shopping. This is true especially for AS which only has one destination retail outlet and that is IKEA which smartly has its’ own parking deck.

Deepak and Satesh
8 years ago

Can they arrest those who walk around with their pants down to their knees, showing an exposed underwear clad buttocks? That has to be indecent exposure doesn’t it?

SammyBull
8 years ago

This is certainly irrelevant. The whole project is ghetto and will not improve so why not kill it off with another poor idea. Stay tuned.

Billy
8 years ago

I’m liking more and more. Great points all the way around.

Jackson
8 years ago

Urbanist: People are tired of being nickeled and dimed to death…It’s bad enough that the city of Atlanta entered into this insane contract with Park Atlanta which is no doubt hurting local businesses every day…I am not sure what uptopian world you live in or came from, but Atlanta is Atlanta.

Brian Allen
8 years ago

Parking is a problem but it’s not something that charging for parking will fix. It will only drive customers to other malls, and why give another shopping center an advantage? Simplify the parking so that you don’t feel you are driving into a maze when you try to park. Also, AS needs to beef up it’s roster of stores. Dillards, Target, Publix and the theater are the only draw right now. Which mall would you choose…Lenox Sq or AS? As for the public transportation issue, people don’t want to use MARTA, period. One shopping center charging for parking won’t solve… Read more »

Urbanist
8 years ago

@ Jackson – Nickeled & dimed to death? So we should just expect developers to continue spending millions of dollars building massive parking decks, which take up a ton of space that could be utilized for future development, so that you can park for free? There are two sides to the Atlanta area (which are, of course, not split 50/50): There’s the smaller portion that lives in town, in condos or apartments, would love to have a viable public transportation option to get around the city, wants to see the city transform into a true urban center for the Southeast… Read more »

SFN
8 years ago

This is a positive development. This will keep some of the bad element out, and will cost little to those of us who legitimately patronize AS. They should have done this sooner. Next step should be to eliminate through traffic which currently lures bad element in.

ATL Girl
8 years ago

I went to Old Navy in AS yesterday to make a return (purchased at a different store). I happened to have a quarter in my wallet AND found parking on the street in front, so was able to get in and out in 5 minutes, which is what a quarter buys on the street. If there hadn’t been parking and I’d had to park in the deck, would they have validated my parking even though I was making a return, not a purchase? I see this as an attempt to increase sales at the AS stores. If I’m looking for… Read more »

8 years ago

@ Urbanist you make a great point. charging $2 to park will surely drive down “loiterers” and crime. Because as we all know, where ever there is free parking, crime is sure to follow. And yes, how blind and stupid of me to not be able to tell the difference between someone standing around without a bag in their hand (yet) or a person who lives in AS and simply wants to walk around the “neighborhood” or a person with time to burn before a movie. Again I ask, who are these “loiterers”? I could see if they were standing… Read more »

396
8 years ago

Eliminate through traffic? How? Wouldn’t that cut it off from the rest of Midtown to an even greater extent than it already is? What “currently lures the bad element in” is the presence of other people. The “bad element” likes the same stuff you do: Being places where there are other people, and things to see and do. If you make a place attractive to the “right” people, it’s ALWAYS going to be attractive to a lot of the “wrong” people too. I do agree that 17th Street in AS is too wide. It looks like an expressway with traffic… Read more »

New Peach
8 years ago

I agree with the TJ the loiterers are not driving…They are riding public transportation, so can they be charged the $2 as well if they dont buy anything?

Suburbanist
8 years ago

@ urbanist- AS sure has a lot of apartments. Does this density support your density=safety argument? You acknowledge above that AS has a crime problem. I’m confused. Why is there crime with all these people around?:)

Urbanist
8 years ago

@ Maurice – It’s not that black and white. Cutting down on the free parking is just one of many ways to cut the loitering. As I said earlier, if you can’t recognize the loiterers, then you’re either blind of stupid, because it is really damn easy. @ Suburbanist – There are some apartments (many of which are vacant), and a lot of empty condos. Building apartments and condos and not leasing/selling them doesn’t translate to density. There’s also the fact that a lot of the residential in the Atlantic Station development is separated from the bulk of the development… Read more »

Harry
8 years ago

Hopefully a store at Atlantic Station will open up selling some broad paintbrushes so the Urbanist can stock up.

CP
8 years ago

I’m on board with the fee. I don’t ever go there unless I’m buying something anyway. I just hope the additional fees gained are invested smartly into the project.

Dr.Gibbs
8 years ago

$2 for parking? Blasphemy!

In order to protest this I will be taking the $4 train instead.

Not so slow.....
8 years ago

WOW @Frtiz…. you’re so super smart. You got called out in the last posting for being a nah-sayer about people’s comments and pulling out the pom-poms for Atlantic Station… So you changed it from @Greg to @Fritz… WOW – your so super smart. Therefore @Fritz @Greg.. your comments are one side, and you get paid by A.S., N.A.P.. which would make your comments, frankly, not interesting, one side and rather,…. well dull. So go work on your defunked website. Mr. Toro got called out for telling one person to “BITE ME” for giving their opinion.. and told another they were… Read more »

MajorShopperATL
8 years ago

While I understand the arguments about charging to park I think this new fee will turn away more people than it attracts unless AS seriously changes it’s retail mix fast.. Why pay to go to a “mall store” when you can just go to the mall itself and park for free.. And as far as keeping out the “loitering” you would prob get more bang for the buck eliminating that shuttle over from Marta rather than this parking policy.. as there are alot of serious real shoppers who instead of killing two hours “loitering” Aka browsing and possibly buying that… Read more »

8 years ago

This just makes sense to me. It seems every other big city I’ve visited it is nearly impossible to park anywhere for free. I don’t think it’s unrealistic for AS to only want paying customers taking up all their parking spots.

Cuzzin Dee
8 years ago

Hate to say this but race does play a factor in this. The loiterers being referenced are the young black youth. AS is in the middle of the city, an historic black city, where the people were here before the shops and proposed glamour. When I go to Towncenter, Cumberland, I always see caucasian kids hanging out walking around, skateboarding….loitering. Difference is WE don’t complain..2$ is honestly nothing, and if purchasing an icy or soda will validate your ticket then thats the move plain and simple. However, if its meant to stop loitering rather than pay for the upgrades then… Read more »

Atlantan
8 years ago

@Cuzzin Dee, how many of those white kids do you see walking around with their pants around their knees, underwear showing, disrespecting everyone and everything, stealing flat screens and blue jeans, and then shooting each other? There’s a clear cultural problem, let’s not deny the obvious.

greg_fitz
8 years ago

Hey @notsoslow, thanks for the feedback. I posted in the American Eagle thread twice identifying myself as working for North American Properties. I use the same email address whenever commenting, and had an exchange with Caleb via twitter yesterday using my handle @greg_fitz, where I also state that I’m an NAP employee. We read these comment threads for feedback on the changes we’re making, to interject with information when someone has a legitimate question or concern, and to find ideas for how we can continue to improve the property. I personally believe in the vision for Atlantic Station, which is… Read more »

Steve
8 years ago

Of course we don’t like the change… I think a much better solution is to up the time to 3 hours with validation is free to cover movies and the gym. Some of us end up being at the gym a little longer, or may want to get something to eat after a workout…or go to publix. If we have to worry about parking fees we’ll skip the grocery store afterwards. If it starts becoming an issue we’ll think twice before going to a movie there. A premier farmers market would be perfect for AS and would bring an even… Read more »

Laura
8 years ago

If this actually happens, it’s going to make me never shop at Atlantic Station again. Now is not the time to start “nickel and diming” customers, or discouraging them from visiting your stores.

HLT
8 years ago

This will not affect my patronage of the merchants at Atlantic Station. As has already been said, parking decks aren’t free to build and maintain, so the costs will be passed on to us one way or another. If not in a policy like the one that begins on Monday, it will be in merchants’ prices.

I see a movie at the Regal theater almost weekly and was happy to learn that they will validate for up to 4 hours.

If you can’t afford to pay $2 to park, stay home. If you object on principle, have fun with that.

Jay
8 years ago

It’s $7 to park to see a movie at the AMC Loew’s Theater in Georgetown, DC….Atlantic Station’s Regal Cinemas is free with validation….it could be worse!

SMH
8 years ago

@05girl and @erinautinger I couldn’t have said it better! This new enforcement is completely ridiculous! AS wants to stop loitering but you offer events in park? Which are free? What sense does that make? And to mr Fitz or Greg or whatever your name is…If you want to charge for parking, at least offer something for patrons to want to come to. Right now AS has nothing to offer. On another note, I think it’s hilarious that this change is basically an attempt to push away blacks that makes up probably 75% of the patrons that even go there. I… Read more »

Urbanist
8 years ago

@ SMH – I’ll explain it to you. Free events encourage people to come to AS with a purpose. If they screen a movie, people come to watch the movie. If they offer a free concert, people come to hear the music. It creates a sense of community around the development, and it brings people into the development in hopes that they’ll spend money there. Loitering is just the opposite – it’s a throng of people who come to a place with no purpose whatsoever. They don’t spend any money, they congest developments and they create a barrier for the… Read more »

JT
8 years ago

I’m glad to see some people at least acknowledging that things aren’t free to create and maintain and understand that cost should be passed down to you as users of that service. It lets me see that not ALL of Metro Atlanta is crazy tea partiers. They call liberals free loaders but they are the ones who believe everything should be provided to them without payment on their part. Fix our schools, traffic, pensions, provide police and fire protection, but don’t you dare charge us taxes to pay for it…morons. At least there are some us that understand you pay… Read more »

Not so slow....
8 years ago

@Greg.. no you haven’t been consistent abour “reporting” that your an A.S. station employee and a Mark Toro intern, every time you pull out your pom poms’ and your chearleading rah rah rah… Let’s be clear on that. otherwise it would be in every opening line. And everyone would know, now wouldn’t they. And, “that you personally believe in A.S.”, I would be to in this economy.. every time I cashed my check. and @Greg @ Fritz.. which ever posting that you are that day. IF and I MEAN AT IF.. “the NAP team truly appreciates your feedback as well,… Read more »

ShortTimer
8 years ago

People from the suburbs drive to AS every weekend, when virtually everything there (except IKEA) is available to them OTP. If they are going out of their way to shop at AS, they are already wasting gasoline, so let them pay for parking too.

While they are at it they can contribute to my invisible kid’s college fund.

Disclaimer: I live in the suburbs, but find the attitudes a bit maddening sometimes.

uncle martan
8 years ago

Why would anyone want to shop at this piece of $hit chain filled ‘mall’ anyway”
Much less pay to park there? AS Is a joke, especially for the clowns that live there.

P
8 years ago

I don’t know. It sure sounds like race and class as management’s best guess at how to get back to profitability. You know, consistently attract a more gentile crowd. FREE parking sure does make it easy to get in and out and do business there. I’m not sure Being convenience minded myself (or lazy) the free 2 hours with the ticket gets on my nerves. Especially when the ticket machines don’t work. Maybe the $2 will afford better maintenance. If they do it validation should be streamlined to the max. It should feel virtually effortless. Maybe there should be memberships… Read more »

Chris
8 years ago

Atlantic Station’s redesigned website is now live.

MLK
8 years ago

Hi after reading the messages here and reading between the lines, it seems as if you are talking about the fact that there are a lot of young African American teenagers and gays who are in the area? So who are you… to determine where people in a free country can come and hang out? First off AS was built in an urban community near the projects…people who are typically loitering…as you called it…. can walk, get dropped off or ride a bus. So the people who will be charged to park will be others like people who may want… Read more »

MLK
8 years ago

@ P your writing skills are poor and you did not provide a clear message perhaps, you should take a writing class so that when you do write there is a clear point or points to your message. @Urbanist the white teenagers loiter at the Mall of GA but no one says anything, they aren’t buying anything really especially not the boys, however, it is a racist concept that you are promoting because I have been to Atlantic Station over 100 times and have not experience crime nor have I been bothered by the teenagers and gays. No matter where… Read more »

newcommenter
8 years ago

@MLK – I love that MLK criticized @P for his lack of writing skills, then fails to use any in the next paragraph directed @Urbanist. I also don’t remember reading anyone saying anything about gays being loiterers. What I think makes people feel uncomfortable about loiterers (or at least makes me feel uncomfortable) is when I’m being stared at, yelled at, or followed around by said loiterers. I remember what it was like to be a teenager. I also remember that I was not allowed to just “hang out” wherever I pleased, especially in a place til all hours of… Read more »

Jeff
8 years ago

I pay to park all over Atlanta, but that’s for something distinctive. If I’m going to a mall, or a movie, I don’t expect to pay. It’s a non-starter to compare us to SFO, or NYC, where you’d expect to pay (or more likely, take public transportation everywhere.) Last I checked we’re not on the coast. You’re asking whether I’d prefer to pay $11 for a movie elsewhere, or $13 at AS and endure the hassle of getting in and out of that place, I hope you can see how it’s not going to work for everyone.

Shannan
8 years ago

This is going to cause A LOT of controversy but here it goes- I have lived in midtown all of my life. I grew up here and still live here to this day. I have seen Atlantic Station go from a desirable place to shop to a place I dread going. I’ll even go as far to say I refuse to go there at night because it becomes NOTHING but a hang out full of loiters. This place is not a mall – it’s an urban/city community and it’s not meant to be a mall. If you want a place… Read more »

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